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Karoline Lietzen

Agile Brand & Marketing Project Manager
Portfolio website
About

An Agile Brand & Marketing Project Manager who leads and delivers growth of brands on all levels – from strategy creation and implementation to campaign management. From planning new markets entries and brand campaigns to marketing strategy and brand management. With 6 years of solid experience in delivering strategic brand projects, 360 large scale campaigns on a global level that truly has moved the needle within the media, sports and entertainment industry.

Previous Brands
BGWK
Dizplai
Viaplay Group
Work Experience
Senior Brand Strategist
Dec ‘22 -
BGWK

Dynamic and commercially focussed Senior Brand and Marketing Strategist with 8+ years’ experience in building and scaling brands across international FMCG and entertainment sectors. Known for meticulously blending strategic insight with creative excellence and execution. I bring deep expertise in brand development, international campaign execution, innovative projects and global senior stakeholder management. Passionate about unlocking brand potential, turning insights into action and leading cross-functional efforts that create market-rippling results. Always with energy, creativity, empathy and a strong team spirit.

Marketing Manager
Aug ‘22 - Dec ‘22
Dizplai

• Directing Dizplai’s strategic business and marketing shift which resulted in delivering a full-scope marketing and brand strategy, a go-to-market plan and a 3-year business shift strategy • Creating and implementing a Tone of Voice, Brand Manifesto and Brand Strategy • Representing the business at several international creative and broadcast conferences • Line managing a Digital Marketing officer and a Graphics Designer

Brand Project Manager
Aug ‘19 - Aug ‘22
Viaplay Group

• Brand guardian for 14 consumer brands across 8+ European markets including Poland, The Baltics and Nordics - reporting directly to the VP of Brands and CMO • Led pan-European brand campaigns with multi-million-pound budgets, delivering market entry strategies and local adaptations • Directed the rebrand of 25 Viasat channels into "V Sport," aligning with business transformation objectives leading to the implementation of a new strategy across all marketing channels • Owned brand health metrics, quarterly reporting, and deep-dive analyses supporting data-driven creative and commercial decisions • Collaborated with two global research agencies to identify strategic opportunities and drive brand equity • Allocated budget to innovative brand initiatives – including introducing yellow as a category-defining colour for Viaplay in Poland

Post Production Assistant
Dec ‘17 - Aug ‘19
Viaplay Group

• Managed end-to-end post-production workflows for TV3 MAX, TV8 Sweden, TV3+ and TV3 Puls ensuring content and commercials met marketing KPIs • Edited commercials and social media content using Adobe Creative Suite • Co-planned, briefed and executed photoshoots for larger pan-european marketing campaigns • Awarded Can-Do-Attitude for commitment to excellence and promoted within the company

Languages
Danish - Native
German - Basic
English - Native
Education & Training
Knowledge Academy
‘20 - ‘20
Agile Project Management
Agile Project Management
University of Southern Denmark - SDU
‘14 - ‘17
Bachelor
BA, Media Science, Branding, Marketing and Communications,
Manchester, UK