Karoline Lietzen

Agile Brand & Marketing Project Manager
Portfolio website

An Agile Brand & Marketing Project Manager who leads and delivers growth of brands on all levels – from strategy creation and implementation to campaign management. From planning new markets entries and brand campaigns to marketing strategy and brand management. With 6 years of solid experience in delivering strategic brand projects, 360 large scale campaigns on a global level that truly has moved the needle within the media, sports and entertainment industry.

Previous Brands
Nordic Entertainment Group
Viaplay Group
Work Experience
Marketing Manager
Aug ‘22 - Dec ‘22

Directing Dizplai's strategic business and marketing shift which resulted in delivering a full-scope marketing and brand strategy, a go-to-market plan and a 3-year business shift strategy Representing the business at several international creative and broadcast conferences together with the Managing Director meeting and presenting to senior industry stakeholders Line managing a Digital Marketing officer and a Graphics Designer Creating and implementing a Tone of Voice, Brand Manifesto and Brand Strategy Writing and submitting several awards entries together with Sky Sports and BT Sport

Brand Project Manager
Jun ‘20 - Aug ‘22
Viaplay Group

Initiated, drove and optimised brand building projects across 8 markets by leading local market agency selection to deliver campaigns, using data to inform strategies to increase brand awareness and refreshing brand design to visually own brand cues within the streaming industry. My initiatives have caused the brand to overtake Netflix subscribers in the Nordic markets and further challenge the American streaming giants in 5 European markets Managing a £2. 1 million budget for which I assign and plan quarterly Brand activations and campaigns for 5 markets in close partnership with the International Marketing & commercial team Project lead on a £3.2 million market expansion campaign for a Netherlands streaming service featuring F1 driver Max Verstappen. Successfully hired and managed the creative agency, an in-house team of 7 and Max Verstappen's team resulting in an explosive D2C launch with sales above industry benchmark Owning and leading the creation and implementation of the brand guidelines, marketing message hierarchies and communication strategies. Created a brand asset management website which increased brand identity and communication touch points Supporting the VP of Brands and CMO in analytics and market research optimising brand performance in all markets. Initiated several studies which resulted in owning the colour yellow in one market and a new strategic positioning in another market Advise on and write internal marketing briefs and external agency pitches ensuring that all campaigns, touch points and teams are aligned and follows with the brand's KPIs and strategy

Brand Project Manager, Jr
Aug ‘19 - Jun ‘20
Viaplay Group

Project lead on the re-brand of 25 sports TV-channels across 4 European markets, successfully managing and allocating a budget of £1 million and delivering the re-brand before agreed deadline Strategic project lead of implementing major transition strategy of 11TV channels owning the life cycle of the strategy and product successfully. Key point contact for external and internal stakeholders Writing briefs, briefing and providing feedback to senior designers and creatives on a daily basis on the development of brand and marketing assets Conducting market research to feed into the brand strategy which I delivered in cooperation with the VP of brands and CMO Owning the role of being the internal brand and strategy guardian of a portfolio consisting of 16 consumer brands ensuring the strategy was followed across all functions

Production Assistant
Dec ‘17 - Aug ‘19
Nordic Entertainment Group

Managed the day-to-day post production responsibilities for a sports TV-channel called TV3 MAX in partnership with the creative director, creative producers and graphic designers ensuring that the marketing brief and KPI's were met throughout the production Edited commercials and Social Media clips and posts using Premiere Pro and After Effects for multiple TV-channels and a streaming service Co-planned several internal photo shoots and assisted in all aspects of the creative process from pre-planning to delivery

Danish - Native
German - Basic
English - Native
Education & Training
Knowledge Academy
‘20 - ‘20
Agile Project Management
Agile Project Management
University of Southern Denmark - SDU
‘14 - ‘17
BA, Media Science, Branding, Marketing and Communications,
Manchester, UK