Iris Xu

Assisted clients with consultations, recommended suitable treatments, and promoted service packages. Supported client-doctor communication, including translation. Managed client records and coordinated daily clinic operations. Oversaw medication inventory and stock control. Conducted follow-ups and provided continuous client care.

Assisted in organising product ordering events and fashion shows, managing early samples, liaising with KOLs, supporting spokesperson contract arrangements, and overseeing on-site model coordination. Planned and executed a flash mob event at Shanghai Raffles City, supervising KOL participation, providing on-site guidance, and coordinating event photography and filming. Coordinated logistics for the brand spokesperson's monthly race training sessions, including VIP flight and hotel arrangements, and assisted with wardrobe styling. Handled routine sample management tasks, maintaining accurate records and ensuring timely returns. Participated in monthly KOL and celebrity seeding initiatives, supporting influencer selection and sample distribution. Drafted and translated weekly marketing reports, and contributed creative input during brainstorming meetings for new campaigns.

Managed sample logistics for both Beijing and Shanghai warehouses, tracking loans and returns, supervising despatch accuracy, and coordinating with warehouse supervisors to prevent loss. Created weekly PR clipping presentations sorted by product category (e.g. accessories, womenswear, menswear), and developed lookbooks for WPF24, MPF24, and PLAGE collections. Prepared collections based on editors' preferred looks for future procurement samples, aligning choices with seasonal PR strategy. Managed influencer and artist sample seeding, selecting looks, organising photoshoots, and compiling seeding return image archives. Translated press releases and prepared overseas sample lists in response to international PR requests. Produced editorial clippings for celebrity features including Diane Kruger, Jennifer Lawrence, and Emma Stone, ensuring alignment with brand exposure goals.

Managed samples for R13 and Mackage, streamlining coordination between PR and logistics to support product seeding and sales-driven campaigns. Scheduled and tracked KOL/celebrity sample use, ensuring timely exposure for key launches and maximizing campaign ROI. Compiled influencer performance reports with quantitative metrics, linking exposure data to sales outcomes. Organised PR gift shipments tailored to campaign goals and influencer profiles, boosting product visibility on Xiaohongshu and other platforms. Supported content scheduling and post-campaign analysis, providing insights to refine influencer strategy and drive future sales.

Extracted and organised daily SKU-level inventory data using Excel (VLOOKUP, pivot tables), facilitating weekly merchandising decisions. Conducted twice-weekly product constraint checks by filtering data by model, colour, year, and season to support in-store allocation. Participated in regular meetings with the APAC buying team, analysing sales performance and making recommendations on stock reallocation. Maintained and updated the regional line list, including product codes, inventory levels, order quantities, and sell-through rates for seasonal lines. Consolidated and reviewed replenishment requests from national retail stores, ensuring alignment with HQ supply plans. Compiled weekly delivery recap reports for FW22 and FW23, providing insights on sell-in/sell-out trends and forecasting implications.

Created and delivered promotional videos with Adobe Premiere Pro, boosting social media engagement by 25% and driving product inquiries. Proposed and implemented marketing strategies based on customer insights, supporting sales growth initiatives. Managed Instagram and Facebook content, growing followers by 15% in three months and strengthening brand-consumer interactions. Handled after-sales communication, collecting feedback and maintaining CRM records to enhance customer retention and repeat sales.

Produced and edited TikTok videos for Vita 500, from scripting to filming, aligned with brand tone and trends. Managed publishing schedules and analytics for Mary Kay China's TikTok and WeChat accounts, delivering performance reports. Designed digital assets (H5 pages, social covers, motion graphics) for campaigns with Burger King and Victoria Arduino. Assisted video productions (stop-motion, unboxing) for Misumi and Lumi Spa, supporting art direction and styling.