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Sebastien Crosnier

Digital Expert - Marketing/Communication - Digital Strategist - Creative Thinker - Brand/Image Director
About

Marketing/Creative Director - Content/Idea Producer Passionate about photography, design, and new technologies. I possess a strong background in digital marketing and communication through consistent experiences in digital companies and advertising agencies. ----- Throughout my career, I have developed my knowledge and skills in brand strategy, design, and communication. I have worked on a wide range of brands and branding issues with big companies. ----- Specialties: - Digital strategies establishment: management, production of digital content, and strategic coordination - Excellent knowledge of digital marketing: digital brand management, social media management, SEO, SEA...) - Strategic planning and communication media - Web and mobile ergonomics (UX) - E-commerce and digital performance analysis - Excellent communication and management skills - Project team leader (using Slack, Zeplin, Jira) - Design skills (UX design, Responsive design) - Web design and photography (Sketch, Photoshop, Lightroom) - Photoshoot and Styling

Previous Brands
AdForum
ALBUM PARIS
Bddp Unlimited Full-Time
Capmonetique
Com&Click
Ecran Total
Shiva Communication
Tga Production
Work Experience
Head Of Digital - Image Director -Business Development
Jun ‘22 - Now
ALBUM PARIS

- Shape the creative expression in line with the brand vision. - Create digital content strategy and develop creative ideas, photo and video creative concepts, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends. - Organise and produce photoshoots and video shoots. - Develop the growth of the brand’s online business, leading the site design, as well as driving digital innovation across all touch points. - Manage the overall voice of the brand voice and identity, ensuring consistency across SEO, Social, Email, Affiliates and Paid Advertising.

Co-founder - Strategist/Creative Thinker
Jan ‘22 - Oct ‘22
Ecran Total

Manger of a digital studio specialised in Luxury, Fashion Brands & Artists. Created In Partnership With KITTEN PRODUCTION And SHERIFF PROJECTS.

Global Marketing/E-Commerce & Brand Manager
Sep ‘14 - Dec ‘21
AdForum

Company: www.adforum.com - Define, lead and execute the digital marketing and creative strategy on a global level. - Manage internal and external teams of developers, designers, and content managers to ensure consistency in brand visual identity, website development, marketing strategy, and content creation.    - Conceptualize, direct and implement all facets of new brand identity across all digital and offline mediums. New brand identity - New website - Content marketing, sales and marketing materials, and advertisements. - Increase e-commerce revenue through traffic acquisition (affiliation, SEO, SMO, Paid media, omnichannel marketing…), user experience, and customer service (UX, UI, CX).

Brand Manager
Dec ‘13 - Aug ‘15
AdForum

Digital Strategy Director
Dec ‘12 - Oct ‘13
Shiva Communication

Company: www.lonsdale.fr/en - Client pitches - Recommend and implement digital strategies, design and user experience solutions. - Lead project managers, creative and tech teams from planning to development to execution to evaluation: communication strategies, responsive websites, mobile apps, UX/UI/CX designs. - Lead client workshops and client accounts within the agency.

Digital Project Director
Jan ‘06 - Dec ‘11
Bddp Unlimited Full-Time

Company: TBWA Paris - BDDP Unlimited - www.tbwa-paris.com/en Lead 360º and digital marketing strategies for high-profile clients, from inception to launch including the development of websites and mobile applications, marketing/communication assets, SMO, SEO, video and photo production, digital content production, and interactive campaigns… Projects’ value ranged from $50k to $8 million.

Project & Communication manager
Jan ‘04 - Jan ‘06
Com&Click

Communication Manager & Content Producer
Jan ‘02 - Oct ‘03
Tga Production

Communication Manager
Jun ‘01 - Dec ‘01
Capmonetique

Languages
French - Native
English - Fluent
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Permanent Positions
Freelance Assignments
Education & Training
Grenoble Ecole de Management
‘01 - ‘02
Master's Degree
Marketing/Communication and Digital
Université Poitiers
‘00 - ‘01
Master's degree
Economics , Marketing and Management
Paris, France