Marketing/Creative Director - Content/Idea Producer Passionate about photography, design, and new technologies. I possess a strong background in digital marketing and communication through consistent experiences in digital companies and advertising agencies. ----- Throughout my career, I have developed my knowledge and skills in brand strategy, design, and communication. I have worked on a wide range of brands and branding issues with big companies. ----- Specialties: - Digital strategies establishment: management, production of digital content, and strategic coordination - Excellent knowledge of digital marketing: digital brand management, social media management, SEO, SEA...) - Strategic planning and communication media - Web and mobile ergonomics (UX) - E-commerce and digital performance analysis - Excellent communication and management skills - Project team leader (using Slack, Zeplin, Jira) - Design skills (UX design, Responsive design) - Web design and photography (Sketch, Photoshop, Lightroom) - Photoshoot and Styling
Surface Media is a Paris-based outdoor media agency, made up of experts in brand strategy and media activation. --- We are the surface between brands and urban culture, offering premium outdoor advertising reimagined for the cities of tomorrow.
• Craft and refine the brand's creative expression, ensuring it aligns seamlessly with its vision. Develop innovative digital content strategies and bring creative ideas to life through engaging photo and video concepts. • Lead the organization and production of photoshoots and video shoots, translating concepts into impactful visuals. • Drive the brand’s online growth by shaping its digital presence, from designing Shopify-powered sites to pioneering digital innovations across all touchpoints. • Oversee the brand's voice and identity, maintaining consistency across SEO, social media, email campaigns, affiliate marketing, and paid advertising efforts, ensuring every interaction resonates with its audience. • Stay ahead of the curve by exploring new approaches to digital content and keeping up with the latest marketing trends.
Creation of a digital creative studio specializing in fashion and luxury (Web 3, Real/Virtual Mix, Showrooms, Fashion Shows, Retail, etc.) in partnership with Kitten Production and Sheriff Projects. • Definition of the studio’s digital offering, complementing the production services of Kitten & Sheriff Projects. • Creation and management of various digital projects. • Leading digital creative teams, including UX designers, Motion Designers, 3D Designers, NFT specialists, and other external collaborators.
Franca Factory is a digital creative and brand image content agency focusing on collaborations with fashion and luxury brands, architecture firms, design and interior studios, hospitality businesses, and creative artists (music artists, designers, dancers, and more). I support brands in crafting effective and visually striking communication strategies, focusing on omnichannel and digital experiences. With expertise in brand and content strategy, visual identity, and UX/UI design, I help brands build cohesive narratives and impactful online presences. From artistic direction and content creation to photoshoots and post-production, I handle every step of the creative process. My work includes mood boarding, styling, set design, location scouting, and delivering polished visuals for social media, websites, lookbooks, e-commerce, and editorial projects. With a focus on both creativity and performance, I also assist brands in optimizing their digital impact through social media management and driving growth with SEO, SEA, and SMO strategies.
Global media platform for advertisers, advertising agencies, production companies, and creative talents worldwide - adforum.com. - Defined and executed global digital strategy in close collaboration with international teams. - Led the redesign and creation of AdForum.com, AdForum Summit, AdTalent with Time Inc., and Act Responsible. - Oversaw the development and implementation of a new brand identity across all services and entities within the group. - Managed a team of 20 people, including marketing, sales, IT, content creators, and project managers, ensuring consistency in brand identity, marketing strategy, and content creation. - Drove the marketing and social media strategy. - Optimization of user experience (UX), user interface (UI), and customer experience (CX). - Spearheaded the creation of new services and traffic acquisition initiatives, resulting in a 40% growth in e-commerce revenue.
- Spearheaded the redesign and creation of AdForum.com, AdForum Summit, and Act Responsible, working alongside a global team of developers, content managers, and copywriters to bring these platforms to life. - Designed dynamic websites with a strong focus on UX/UI, seamless user journeys, and e-commerce integration to maximize conversions and enhance the digital experience. - Developed and executed integrated online and offline commercial strategies, driving growth, engagement, and brand recognition across multiple channels. - Transformed the brand’s visual identity, crafting a fresh logo, new graphic guidelines, and impactful marketing assets that reflected the brand’s essence and vision. - Implemented SEO and SEM optimization actions: Keyword research, On-site optimization (technical and content), Off-site optimization (link building), Results analysis & regular reporting - Managed digital advertising campaigns: Google Ads, Display, Retargeting, Meta, LinkedIn.
- Developed and presented digital and content strategies to clients, aligning creative vision with business objectives. - Led and managed project teams of 10 people, overseeing both creative and technical aspects to ensure seamless execution. - Crafted creative briefs and mood boards, ensuring clear direction and inspiration for all projects. - Coordinated the production of advanced digital projects, including responsive websites (UX/UI/CX), mobile apps, digital content, and photo & video production. - Conducted continuous artistic and technological research to stay ahead of trends. - Organized workshops and brainstorming sessions to foster innovation and collaboration.
A one-year world tour in the biggest cities of the world to discover globalization and cultural specificities and their preservation.
- Created and led 360° and digital communication strategies in collaboration with various agency departments (strategy, advertising, IT, editorial, creative) for multiple major accounts. - Presented strategies and ideas to clients, ensuring alignment with their vision and objectives. - Developed creative briefs and mood boards to communicate vision and art direction. - Managed teams and oversaw production across all projects, including websites, digital content, social media, interactive games and videos, cinema and TV campaigns, and photoshoots. - Managed budgets ranging from €50K to €8M. Worked with high-profile clients such as Total, McDonald's, M6, Orange, SNCF, Société Générale, Suez, Leroy Merlin, Pfizer, Air France, and France Television, and More.