Founded Groupe DIFONIS, a Luxury Business Development consulting partnership, with the scope of bringing independent talented professionals together to consult at a 360 degree level in numerous fields. Personally consulting on driving growth and profitability within the high-end fashion sector, in identifying market trends, developing strategic partnerships, and executing innovative business strategies that elevate brand visibility and enhance customer engagement. Proven track record of expanding market reach through comprehensive market analysis, targeted marketing initiatives, and effective relationship management. Skilled in leveraging a deep understanding of luxury consumer behaviour and market dynamics to create tailored solutions that resonate with affluent clientele. Adept at negotiating high-stakes deals and collaborating with cross-functional teams to achieve ambitious sales targets. Committed to fostering brand loyalty and delivering exceptional customer experiences, with a passion for maintaining the integrity and exclusivity of luxury brands. A proactive leader with a strong network in the fashion industry, dedicated to driving sustainable growth and maintaining developed brands as leaders in the luxury market.
WW Sustainable Luxury Advanced Designer Leading the commercial department, overseeing B2B, DTC and Operations team. Providing sales analysis of global performance to board and investors on behalf of the CEO, build and present a 3-year commercial plan and strategic vision. Analysing the YTD revenue alongside Head of Finance to ensure departmental goals are achieved. Guiding and giving tools to boost sales targets and mitigate risks. Overseeing territorial growth, working closely with key investors and strategically expanding POS, while ensuring consistency in brand positioning, image and marketing efforts. Working alongside production to protect strong margins by pre-costing collections based on historical trends and market competition to ensure products are PTS. Handling merchandising together with design to create a successful collection plan and overseeing inventory to optimize revenue and reduce stock liability, implementing off price strategies. Overseeing four markets annually, New York and Paris, reporting on KPIs for product development
WW Sustainable Luxury Advanced Designer. Oversaw the global wholesale business, executing all responsibilities of sales leadership including budget oversight, profitability, product and strategic planning reporting directly to the CEO and board. Achieved 3x revenue growth vs PY through successfully onboarding online majors and key POS. Repositioned the brand while expanding the global business yet retaining healthy profitable growth with active key investors by using outstanding presentation, communication and cross- cultural skills across the field. Developed client activation plans incorporating incentives and product knowledge to optimize seasonal sales performance. Onboarded and integrated sales agents and consultants to enhance business performance in targeted territories. Initiated and launched the brands’ first retail experience. Introduced a paramount online payment tool and guided the operational set-up process. Aligned the marketing strategy to generate brand awareness and performance of the new collection. Implemented the current order platform and integrated a performance reporting system.
WW Luxury Advanced Designer – across four categories. Responsible of the complete international business outside of the U.S. ensuring successful implementation of HQ strategy with store architecture and project planning. Traveled to majors and specialty partners to support execution and develop brand awareness. Liaised with E-Commerce and marketplace partners to amplify brand presence and generate activations. Ensured successful communications by approving brand content shared between sales agents and local editors. Managed and launched retail corners at EMEA department stores. Prepared analysis and conducted reviews to identify opportunities, increase volume and minimize liabilities. Reported back on dilution, profitability and performance to CEO and CCO during bi-weekly selling meetings.
WW Luxury Advanced Designer – across four categories. Oversaw EMEA region and supporting APAC accounts, developing local strategies to increase the international market share with integrated business and marketing strategies. Managed all wholesale administration during New York, Paris and Milan markets. Developed seasonal department budgets and performance goals based on local insight and feedback. Traveled to conduct staff training on product knowledge and reassured VM guidelines. Oversaw the EAC certification/trademark process for importing to EAEU countries, ensuring compliance and operational efficiency. Delivered performance reports and strategic insight directly to the Senior VP and CEO during bi-weekly selling meetings.
Buying Office - Global Department Stores Provided buying support for Saks Fifth Avenue NA and managed Saks Fifth Avenue Kazakhstan across WW/MW/LG and Footwear. Worked alongside the GMM to drive market share growth by advising throughout the buying process, finalizing orders, approving operations and managing logistics, ensuring compliance with terms and regulations. Enhanced strategic marketplace penetration by reviewing weekly sales reports and analyzing the performance of S5A marketing activations. Initiated trend reporting to a broader client base. Oversaw ecommerce shoots for major department stores including Hudson’s Bay, Saks Fifth Avenue and David Jones.
WW/MW Advanced Designer - across four categories. Following the Scandinavian and Southern Europe regions. Demonstrated excellent product knowledge to meet and exceed seasonal sales goals using market insight and strategic tools. Conducted client meetings throughout Paris market ensuring brand image alignment within purchase selection, managed order import and term negotiation. Supported different departments during the runways shows. Reported EOM performance to the CEO.
Freelance
Freelance