I am an experienced Social Media Specialist with over 7-years experience and a demonstrated history of working in both B2C and B2B roles, across agency and in-house positions. I have worked in various industries including; Fashion, Travel, Music, Tobacco and Property, and have worked in Northampton, London and Amsterdam. The core skills I hold are in Copywriting, Content Creation and Planning, Community Management, Performance Reporting, Strategy Creation, Influencer Marketing and Engagement/Acquisition Advertising. My experience has seen me work in London, Amsterdam and Northampton, and across local and global markets (UK, US, RU, NL, ES, FR, DE, IT, JP, KR, CN, APAC). I have previous experience using the following tools; Google Analytics, Adobe Analytics, Streamscience, Hootsuite, Falcon, Sked Social, Curalate, Picasso Labs, Olapic, Stackla, Spredfast and Sprinklr amongst others. I also have experience in using CMS (Drupal & x2 in-house builds).
Covered for the role of Global Social Media Director from September 2022-March 2023 Responsibilities included: • Working directly with the CEO & CMO (Huda & Alya Kattan) • Contributing to high level discussions around positioning for product launches • Engaging in annual meetings with top levels business-wide to identify direction for the coming year • Management of 2 direct reports • Working with key stakeholders across PD & Marketing • Owner of 2 brands (Wishful +600k followers & Huda Beauty +51m followers) • Planning & management of campaign executions • Management of day-to-day creation, scheduling & posting of content • Engaging with & cultivating our communities • Maintaining up-to-date industry-leading knowledge • Analyzing & reporting on social channel activity • Working collaboratively with cross-departmental teams (content, design, studio, brand marketing) • Increasing brand & product awareness • Overseeing social content creation
As a freelancer and contractor I have focused on strategy, campaign management, content creation, and influencer marketing for global brands. I am based in Dubai and have served clients in the UK, Netherlands, Germany and UAE. My experience with leading brands such as ASOS, Adidas, DoubleTree by Hilton, British GQ, Farfetch, Zalando and others— has seen me delivering data-driven strategies and creative solutions tailored to each client’s goals. Whether managing end-to-end social campaigns, crafting high-impact content, or leveraging influencer partnerships, my approach combines industry insights with hands-on platform experience to drive measurable results.
Worked on - • Fashion Week launch party • Ascot influencer trip • Brand event social coverage (Ascot, Lovebox, Rochelle Humes collection launch & style talk) • Fashion Week sponsorship launch (social coverage) • My Life, My Style, My Look campaign launch • Social shoots • Influencer shoots With influencers including - • Nadia Anya • Georgia India • Rochelle Humes • Lauren Crowe • Sinead Crowe • Liv Blankson • Laura’s Little Locket • Amy Fuchsia • Little Magpie • Will Sebastien • Naomi Ross • Joey London • Ellen Brockbank • Monet Huie • Peexo • Zak Maoui • Dazhane Leah • Style Lobster • Sulsworld • Bethany Elstone • Vanessa Daniels *Amongst others
Worked on - • The influencer collaborations for the launch of the first #TheOne campaign • Unfollow campaign launch • Launch of 7 localised Facebook pages (RU, APAC, KR, JP, FR, DE, ES/MX) • Fashion week influencer takeovers (New York, London, Paris, Milan) • Farfetch curates x Assouline book launches With brands including - • Kenzo • Stella McCartney • Aquazzura • Gucci • Opening Ceremony • Space NK • Swear London With influencers including - • Viky and the Kid • Alberto Ortizrey • Pernille Teisbaek • Marco Taddei • The Furrest • Christian Bendek • Erica Pelosini • Anson Low • Pandora Sykes • Nausheen Shah • Miguel Carrizo • Pari Dust • Nicolas Simoes • Adenorah • Cup of Couple • Lisa Pedigrew • Steven Onoja • Nadia Fairfax • Man of a Kind • Chris John Millington *Amongst others