E-commerce Professional with a strong technical and commercial foundation, specialising…
• Managed content updates, including homepage refreshes, landing pages, and promotional rollouts in line with trading plans. • Collaborated with design, copy, and merchandising teams to ensure accurate product info, compelling visuals, and seamless campaign execution. • Maintained and optimised PLPs during key promotions and CRM campaigns, ensuring customer journeys remained smooth and on-brand. • Conducted regular site checks to keep product, delivery, and policy info up to date, while monitoring stock accuracy and attributes. • Produced weekly reports and post-promo insights using Google Analytics, alongside competitor benchmarking to guide trading decisions.
• Achieved a 68% membership sign-up rate through targeted upselling, exceeding store average by 13% • Analysed customer data to optimise store layout, increasing foot traffic by 10% through strategic product placement
• Redesigned the website interface to improve UI/UX, reducing bounce rate by 20% • Optimised system performance by implementing a CRM system, increasing user satisfaction by 15% • Streamlined product requirements through competitive analysis, accelerating feature rollouts by 25%
• Streamlined communication between teams, reducing project completion time by 10% • Optimised CRM queries by identifying performance bottlenecks, improving operational efficiency by 20% • Addressed scheduling issues and resolved 50+ customer queries, enhancing customer satisfaction by 15%
• Led product redesign efforts based on customer feedback, increasing user satisfaction by 35% • Utilised Agile methodologies to improve project efficiency, reducing time-to-market for new features by 20%
• Designed and developed an e-commerce platform using WordPress, generating 100+ orders in 4 months • Led a digital marketing strategy to increase website traffic by 50% and conversions by 20% • Managed 6 vendor partnerships and negotiated order value, reducing costs by 16%
• Developed social media and content strategies using strong hashtags for social media engagement, providing valuable insights to the marketing and increasing engagement by 20% • Identified trends in customer interactions, and planned digital campaigns to build online communities leading to a circa 15% increase in followers