Gemma Nestor
Results-driven Own Brand Buying Lead with a proven track record of developing and executing buying strategies, driving profitability, and curating innovative product ranges. Strong leadership skills with a customer-centric approach, fostering collaborative relationships with suppliers and cross-functional teams to deliver exceptional results and enhance the overall bra nd experience.
Launched 3 Private label brands overseeing a team of 8, combining market knowledge and data insights to build the brand's DNA, sourcing & supplier strategies and product opportunities. Developed and executed seasonal sourcing and buying strategies, achieving a 50% WW mix and strong YoY growth, while utilising data-driven insights to refine product ranges, drive revenue growth, and mitigate stock risks. Established long-term supplier partnerships, optimising margin gain opportunities, promoting product excellence and supply chain stability. Advocated and launched PLM system to help drive efficiencies throughout the total product life cycle. Recruited, mentored, and developed buying teams, fostering a collaborative and high performance culture
Senior Buyer Asos White and Jewellery & Accessories January 2015 - November 2018 Buyer Jersey Tops October 2013 - December 2015 Junior Buyer Day Dresses March 2009 - September 2013 Collaboratively researched and launched Asos White, a multi-product premium private-label brand Developed and executed strategic buying plans across multiple own-brand product categories Developed innovative, compelling, and commercially relevant product ranges. Contributed to the overall brand strategy, collaborating with senior leadership to ensure alignment with business objectives. Managed the end-to-end buying process and built strong relationships with suppliers Worked closely with cross-functional teams to align product strategies with brand objectives Lead and coached across multiple teams, creating a positive and collaborative environment
Supported development and execution of the own brand product. Collaborating with multiple cross-functional teams. Assisted in creating buying plans, monitored sales performance, and implemented pricing strategies to maximize profitability.
Planned prepared and delivered lessons to various age groups, including young adult business English. Created a positive learning environment that promoted active participation, critical thinking through constructive feedback and support.