Francois Rosset

Pre-opening mandate for a luxury lifestyle mall in the Abu Dhabi Saadiyat Cultural District. Scope covered commercial programming, brand and tenant opening strategy, customer experience design and operational readiness. Assignment interrupted by the regional conflict.

Full strategic repositioning of a premium home and furniture brand to set the foundations for profitable growth and category expansion. Direct P&L accountability, with scope covering brand strategy, product offering, store experience, pricing and sourcing. Key achievements: • Created brand platform, redefined product architecture, and repositioned pricing strategy • Expanded brand scope with new categories: home fragrances, gifting, floral decoration • Simplified assortment and sourcing model, removed permanent discounting, improved gross margin • Upgraded store experience and visual identity to support a more premium perception

Scope : 3 owned brands · 20+ stores · $200 M turnover · 600+ employees · 5 countries - 12 direct reports, reporting to the President of Managed Companies. Led and created a new strategic division regrouping the Group’s multibrand and multicategory assets (Tanagra – luxury homeware, Tryano – department store, The Deal – outlet concept). Full responsibility across brand repositioning, financial performance, organization and commercial & digital acceleration. • Rebuilt brand platforms and retail concepts: clarified positioning, upgraded product architecture, redesigned customer experience and brand identity • Increased gross margin by 5 points and improved sell-through by optimizing sourcing, buying and pricing while reducing promotional pressure • Relaunched digital strategy and led UX/UI redesign for Tanagra’s e-commerce platform, with full omnichannel integration • Implemented new governance model and collaboration frameworks across brands • Restructured leadership teams and reinforced talent pipelines to secure long-term transformation

Advisor to the CEO & founders : Business Development, Commercial Strategy, Fundraising & investors.

Interim CEO & Senior Executive Assignments | Luxury Consumer Goods & Premium Brands 📍 Furniture & Lighting | Home Décor & Tableware | Skincare & Fragrances | Jewelry | Fashion, Leather Goods & Accessories ✔ Global Business Transformation – Led operational, industrial & commercial transformations, optimizing efficiency & scalability. ✔ Brand & Marketing Strategy – Designed and executed brand positioning & marketing roadmaps to enhance market impact. ✔ International Expansion & Distribution – Drove global retail, franchise & DtC/BtB growth, establishing and optimizing omnichannel networks. ✔ Digital Acceleration & E-Commerce – Designed digital roadmaps & implemented e-commerce strategies, driving sales and customer engagement. ✔ Private Equity & Family Business Leadership – Successfully managed growth, restructuring & strategic transitions in PE-backed and family-owned businesses.

📍 60 stores (retail & franchise) | €130M+ revenue | 1,000+ employees | 10 countries | Design Furniture Lifestyle & Home Décor Brand Global turnaround, business transformation & carve-out. Brand Strategy & Customer Experience – Development and deployment of brand platforms to enhance positioning, differentiation, and customer engagement. ✔ Digital Acceleration & E-Commerce Growth – Omnichannel expansion, doubled online sales, UX/UI redesign, and international market development. ✔ Product & Supply Chain Optimization – Restructured collections, improved margins, streamlined assortments, and optimized sourcing. ✔ Retail Expansion & Performance – Store network optimization, lease renegotiations, new retail concepts, and B2B/B2C growth.

📍 Luxury Fashion, Leather Goods & Accessories (Gucci, Bottega Veneta, Saint Laurent) | €10B+ Sales Championing & driving omnichannel transformation & retail strategy. ✔ Omnichannel Customer Experience – Designed and implemented an integrated customer journey across digital and physical touchpoints. ✔ Retail & Travel Retail Expansion – Led strategic retail projects, optimizing store operations, travel retail networks & organizational structures. ✔ Operational Efficiency & Process Optimization

📍 30 department stores & 30 airport stores | $600M revenue | 1,000+ employees | LVMH Luxury Travel Retail Business growth, operational efficiency & brand elevation. ✔ Market Expansion & Revenue Growth – Secured Changi Airport Wines & Spirits concession renewal, opened new stores, and enhanced gross margin. ✔ Client Development & Commercial Strategy – Drove South Asian clientele growth, implementing strategies to offset the decline in Chinese tourism. ✔ Brand Positioning & Customer Engagement – Led DFS rebranding campaign, launched a loyalty program and customer acquisition initiatives to strengthen brand loyalty.

📍 12 countries | 24 stores | €200M+ revenue | 500+ employees Brand positioning, market expansion, store development, profitability & organization structuring. ✔ Business Growth – Doubled sales in 3 years through brand repositioning and strategic retail expansion. ✔ Brand Strategy – Led a new communication strategy, boosting brand desirability & younger client engagement. ✔ Retail & Market Expansion – Optimized store network, partnered with leading department stores & malls to enhance luxury retail environments. Opened new markets, launched Client Service Center & eCommerce, improving customer experience & KPIs. ✔ Leadership & Talent Development – Strengthened regional & local teams, building a high-potential talent pool. ✔ Profitability & Compliance – Improved financial performance, operational efficiency & regulatory adherence.

📍 3 countries | 7 stores | €80M+ revenue | 150 employees Market expansion, brand development, operational excellence & retail performance. ✔ Market Expansion & Business Growth – Opened and structured operations in Russia, Ukraine, and Kazakhstan, establishing subsidiaries and a strong local organization. ✔ Retail & Real Estate Development – Built a high-performing store network, partnered with landlords to develop new luxury retail destinations. ✔ Brand Leadership & Market Penetration – Achieved #1 ranking in Media & PR, driving brand desirability and local market presence. ✔ High-Value Client Development – Secured the #1 VIC clientele in Europe, strengthening long-term customer loyalty and high-ticket sales.

📍 €40+ M, 80 employees.

Assignments in Insurance & Banking, Consumer Goods & FMCG, Industrial, Utilities.