Rémi Audoin

Lead the number 1 smartphone walkin repair specialist solutions in Europe (300 stores + and 10 central warehouses ). Define the Save Vision, Value, Strategy and objectives in Europe. Save is an SPB group (insurance broker) integrated repair service solution in 8 different countries, delivering BtoB, BotC and BtoBtoC diagnostic and repair solutions. Manage the French team & business and the European managing directors. Purchase the Save brand, develop a new brand identity, rebrand, restructure and unify the different business entities into "Save Store" and "Save Lab" (central repair). Transform and develop digital repair solutions (smartphone, tablet, laptop, game console, white and brown goods) to offer walkin, central and home repair solutions for BtoBtoC, BtoB and BotC customers. Develop and create a Save store and kiosk concept (180 franchise and 20 own stores in France). Restructure 2 central repair warehouses in France and a home repair solutions team (50+ service points in France). Negotiate and win important European tenders with french networks (Orange, Bouygues) and insurers (Axa, Maif). Deliver in France 61 million euro turnover and 3 million euro Ebitda. Restructure and develop the Save brand during the Covid 19 : Redundancy plan, warehouse transfer, digital transformation, new CRM management, new BtoBtoC customers to develop Save vision and future

Consulting, business strategy & development, restructuring, leadership & operational management, new marketing strategy & communication, new brand & new store concept, purchasing - logistic and after sale services, union negotiation. Telecommunication sector (network & manufacturer) , retail & franchise expertise, insurance (acquisition and customer retention), CRM services, repair strategy & after sale services.

In start up mode, manage Hailo France & Switzerland for Hailo group UK (London) to introduce a new taxi application. Hailo was the Uk & Irish leader in taxi application. Prepare for full Hailo app launch in France. Achieved full market & competitors study (Uber, G7 taxi group…), marketing introduction proposal, customer study, political and legal background, unions & top management meetings to develop the business. Follow up of the french subsidiary prior to market launch.

Manage The Phone House Belgium N°1 telecom retail business in Belgium (132 stores – 110 million Euro turnover - 600 employee) in a complex environment (Belgacom group acquisition Jan 2012 – under Competitive Commission constraints), to develop Proximus sales and prepare TPH for fusion within the Proximus – Belgacom group (Q1/Q2 2016). Increase Proximus market share from 25% to 80% in 4 years, achieve all expected financial targets, reduce losses from -7m€ to -2m€ with a constant decrease of the network's commissions during this period. Divestment of 25 The Phone House shops and 31 Carrefour shop in shop to “Your call” company (220 staff transfer - Competitive Commission obligations). Develop new partnerships with Fnac (9 Shop in Shop), Samsung Flagship store. Create and launch mobile insurance Belgacom group offer in the Phone House and Proximus stores. Negotiate with Telecom networks in a complex environment (TPH has multi-network). Develop a new IT/ ERP tool to deliver sales, logistics, data warehouse and financial tools (2 year project). Restructure TPH head office and warehouse (Relocate to Proximus group facilities), along with store closing and head office staff downsizing (productivity exercise). Negotiate all social plans with unions with no issue and with positive communications. Deliver financial objectives and sales results to Proximus group while restructuring (2014 : +26% year on year Proximus postpay contracts increased).

Manage & restore financial profitability, check alternative business solutions (divestment deal with Proximus Group) and develop / motivate management team (last 2 years with heavy financial losses and “no management”). Manage 132 Stores in Belgium (83 The Phone House stores, 31 Carrefour Shop within a Shop and 18 Belgacom stores). Turnover 110 million Euro (600 employees). Number 1 Telecom Specialist in Belgium, more than 600 000 mobile phones sold per year, 250 000 Mobile Networks contracts (Mobistar/ Orange, Belgacom/ Proximus, Base/Kpn, Telenet, Allo RTL) and an Insurance base of 180 K customers (N°1 in Belgium). Restore and lead the operational Head office team (Commercial, Purchasing, Marketing, Finance, HR, Customer Service Directors’). Full P&L responsibility, overachieved year end group financial expectations (-50% loss reduction from -14m€ to -7m€). Develop and present to top management Strategy & Budget (Vision, Strategy, Action Plan). Negotiate with the Mobile Networks and the Manufacturers the annual contracts. Developed a full Digital Omnichannel strategy.

Manage BBYM team and transfer Carphone Warehouse Mobile phone business model to Best Buy Canada Vancouver. Increase market share, develop profitability , train management team to build a strong Store within a Store concept and shopping malls stand alone store solution. Manage 225 Best Buy Mobile and Future Shop Mobile Stores in Canada (80 Best Buy and 145 Future Shop). Turnover 200 million dollars (+ 70%), Operating income increased from $ 6 million to $ 26 million. 550 000 mobile phone sold (+ 30 %), Centralised Mobile Networks negotiations (Bell , Rogers, Telus, Koodo, Virgin Mobile), Reduce “Network Clawback” from 20% to 5% (+10 million dollars positive impact). Introduce successfully the 100 m2 stores concept and increase market share from 5 to 10% . Lead the operational BBY and FS team, coordinating support with other VP and Senior Vice president and 800 salesforce employees. Build and present Best Buy Mobile budget to Best Buy and CPW group. Negotiate with the Manufacturers the annual contracts. Build synergy with Best buy Mobile USA (Minneapolis). Developed Best Buy Mobile Digital Omnichannel strategy (Specific Mobile Web site within the Best buy site, Social media Facebook, monthly emailing, specific partnership with FORD cars, ….).

Manage The Phone House number 1 Telecom Specialist in France, 320 Stores (290 own stores and 30 franchises). Turnover 350 million Euro, Ebitda 40 million Euro. More than 1.5 million mobile phones sold per year, 1 million Mobile Networks contracts signed (Orange , SFR - Vodafone, Bouygues, Virgin Mobile), leader in ADSL distribution (5 networks), N°1 Insurance customer base 500 K in France. Lead the operational Head office team (Commercial, Purchasing, Marketing, Franchise, Property, After sale service and Logistic, Finance, HR, It Directors’) and 1200 salesforce employees. Open more than 100 stores and refit more than 200 stores in two years . Negotiate Fnac Telecom acquisition deal in 2006 (20 stores purchased) and 1999 (45 stores purchased). Present the development Strategy and negotiate with the landlord (Unibail Rodamco, Segece, Immochan, SCC …). Developed a full Digital Omnichannel strategy to increase customers sales and contacts (Commercial Web site, emailing, Click and collect, after sale service, social media, advertising, dedicated Geek/web team, …). Innovative offers on the web to display customer loyalty program points (more than 5 000 contract renewal per month through the web). Build and present The Phone House France budget to CPW group. Negotiate with the Mobile Networks and the Manufacturers the annual contracts. Define needs and coordinate the Human Resources policy (Recruitment, Salary, Training, Union council, …).