Experienced in luxury beauty and fashion retail, I specialise in customer engagement and dynamic shop floor campaigns. I excel in fast-paced environments, quickly adapting to new teams and tasks to deliver outstanding service and drive sales within high-end retail settings.
• Coty Prestige Creative Studio management • Talents' sourcing (art directors, creative producers, strategists) • Budget monitoring and reporting • Project management (from the briefing to the assets delivery of campaigns : 360, digital, KCPs) Niche fragrances: Jil Sander Collection launch Skincare: Lancaster repositioning, production of global creative campaigns (Golden Lift, Sun Perfect, …), supervision of local campaigns (China, Spain, …)
Working for brands, agencies or production companies • Development of communication strategies and creative concepts/angles (to be deployed on the customer journey) • Campaign development (offline and/or digital): Gucci Beauty digital campaigns for China, Chanel J12 digital campaign….
• Supervision of local adaptations and local creative developments • Own development of regional campaigns • Network animation and skills development of local teams • Make communication strategies and campaigns more digital-oriented • Business Lead for Garnier France (1st market in Europe and 2nd market in the world in terms of value) • Management of a team of 15 people Garnier France becomes #3 on the French market Garnier is the growth engine of CPD in Europe, the brand that recruits the most new customers
• Business Lead for L'Oreal Luxury excluding Lancome • Supervision China/HK/Taiwan/Korea for Biotherm • Development of digital activities regarding communication strategies & campaigns Saint Laurent becomes the 3rd favorite make-up brand in France and is launched in Asia (China / Travel Retail Asia) Launch of Biotherm Blue Therapy, which remains until 2020 the #1 anti-aging franchise in Europe
• Global leader and 360°coordinator for "Tous au Numérique!" campaign (Public information program on France's switch to digital TV) • Key-contact person for the supervisory authorities (SIG / Ministry of Culture, State Secretariat for the Digital Economy) The campaign, being both national and regional, is massive: 10 TVCs, 3 national press conferences and 37 regional conferences, more than 100 press releases, 5,500 days of local field activities
• Development of the corporate identity of the agency (storytelling, visual identity, decks) • Business development and pitches management (winning L'Occitane en Provence, Bedat & Co (Gucci Group), Roger & Gallet (YSL Beauté), Nickel (Inter-Parfums), GQ (Condé Nast), Evian Affinity, Quest International • Recruitment and management of the team (15 people) Very Irresistible Givenchy is a worldwide Top 15 and wins the Best Television Campaign of the Year Award (Fifi - US Fragrance Foundation Award) Bedat & Co campaign is voted "Best campaign of the year" ("Watch of the year 2007" award) Roger & Gallet is successfully repositioned and launched in Russia
• Business management of retail brands (Christofle, La City, Celio) and consumer goods brands (Maille) • Co-management of the "Account" department (60 people) Upgrading and international roll-out of Maille ("French Deli") International deployment of Christofle ("All the tableware, nothing but Tableware")
Management of a portfolio of beauty brands (Clinique, MAC Cosmetics, Aramis,…)
Definition and implementation of the communication plan
Pascal brought a clear, sharp and made to measure advice not only on ad strategic planning but as well on cosmetic landscape and brand key points of differenciation to bet on. He brings vision, easy understanding and insightful takeaways.