Loukia Hay is an womenswear designer and creative with over 20 years of expertise in shaping and elevating multi-product RTW collections. She develops brands to refine key categories, strengthen identity, and develop desirable, relevant clothing & accessories, while ensuring cohesive storytelling. A big-picture thinker, Loukia has also collaborated on creative and strategic direction, using her extensive network to assemble talent and teams that bring brand visions to life across all touch points. Passionate about sustainability, Loukia actively integrates responsible practices into design and development - streamlining processes to optimise time, cost, and environmental impact while upholding elevated product standards.
Working closely with Lee and art director Vanessa Coyle on 4 collections annually to add a directional and editorial edge, while maintaining an authentic brand handwriting, to this established 25 yr old Australian contemporary brand. Experience working with CLO pattern cutters developing designs in a 3D digital format.
Collaborating closely with Hayley, the brand’s founder, to curate and refine the brand’s signature pieces, ensuring they resonate with the contemporary womenswear market whilst encapsulating the brand identity for AW23 & SS24.
Design and development for wovens with focus in workwear, outerwear, dresses, trousers, reporting to Head of Design. Responsible for all stages of the collection from research, presentation, sketching and technical development, fabric selection and fitting. Experience working with CLO pattern cutters developing designs in a 3D digital format.
Head of design working with founder Buffy Reid. Sold on Net-a-Porter.
Select Client/Contract List: Lee Mathews, Toast, &Daughter, Loeffler Randall, Jigsaw, Hayley Menzies, Bulgari, Etre Cecile , Finery London , Yasmin Sewell, Barneys New York, Plumo Studio