Serena Sara Sansone

As a dynamic force in the Head Office Visual Department, I steer all things Retail Visual Apparel across European Women's Apparel stores, and play a pivotal role in crafting our store's captivating visual landscapes. Here's a snapshot of my journey: Achieved a rapid promotion to VM Manager within just one year of joining the team. Orchestrated the successful launch of approximately 100 stores across Italy and Europe, consistently meeting deadlines and astutely managing budgets. Spearheaded internal training initiatives, imparting knowledge to over 200 employees through quarterly courses. Collaborated closely with the marketing team, leading the charge in launching five annual advertising campaigns. Fostered partnerships with renowned brands such as Nike, Adidas, Hugo Boss, Lacoste, and Under Armour, masterminding the installation of 40 Shop-in-Shop (SIS) displays in our retail outlets. Teamed up with visionary designers to revolutionize our store layouts, introducing innovative designs, sustainable materials, and enticing decorative concepts.

Maximizing Store Profitability & Elevating Standards: Achieved enhanced store profitability by meticulously maintaining high standards of commercial display presentation. Actively contributed to the continuous development of branch personnel while adhering to company policies. Exquisite Window and Interior Presentations: Ensured all window and interior displays adhered to current promotional criteria, meticulously maintained for peak standards. Crafted compositions and layouts in alignment with seasonal and promotional criteria to captivate customers. Promoting Commercial Excellence: Fostered high standards of commerciality within stores, aligning display presentation with current guidelines for stocked, exclusive, and price-pointed lines. Upheld company guidelines to ensure stores consistently achieved peak presentation standards. Nurturing Talent & Continuous Improvement: Identified and nurtured key individuals within stores, providing ongoing training to elevate branch and area merchandising and display standards. Proactively monitored personnel development to prepare for future vacancies. Data-Driven Performance Enhancement: Conducted weekly E-Assessment reports, identifying underperforming stores and delivering action plans for improvement. Effective Communication & Innovation: Maintained open lines of communication between Head Office and stores to facilitate seamless operations. Encouraged the sharing of new ideas and initiatives to foster ongoing company development. Professional Leadership: Led by example, conducting work in a highly professional manner and setting the standard for others to follow.

Efficient and effective execution of the Global VM strategy and Europe VM direction Managed a team of Visual Merchandisers to ensure the consistent implementation of Visual Merchandising standards and guidelines in all Own Retail concepts and formats Provided valuable input for the development of best practice processes, standards, and operational plans to support the execution of Visual Merchandising standards and guidelines. Played a pivotal role in influencing and negotiating with key business partners, always considering commerciality and key product launches to maintain consistency within best practice guidelines and deliver an exceptional brand experience. Coordinated cross-team communication to highlight regional needs Analyzed financial performance to enable the correct allocation of resources to underperforming areas Effectively managed and controlled project budgets, ensuring that all initiatives stayed within financial parameters. Gived VM trainings in compliance with guidelines Analyzed competitors and trends to ensure to keep up with the market Led, managed, and took ownership of the VM team, emphasizing the importance of knowledge and practical skills, fostering a high-performance culture by setting clear expectations and individual goals. Key Performance Indicators (KPIs): VM compliance, business performance, project implementation, store openings analysis, feedback on-onsite targets

Ensured high levels of customer satisfaction through excellent sales service Maintained outstanding store condition, visual merchandising standards and a fully stocked store Welcomed and greeted customers Managed point-of-sale processes

Customer experience and satisfaction management Logistic coordinator Served as a hospitality ambassador for the restaurant by welcoming guests

Front office tasks Public relations and internal/ external communication through the online and offline advertising management Marketing research and competitive benchmark