With over 10 years in retail management, I specialise in visual merchandising and trend analysis. Fluent in Italian, English, and French, I excel at enhancing store layouts to boost sales and adapt swiftly to dynamic environments.
Key Role and Responsibilities Visual Merchandising: Work within the Central Visual merchandising department to coordinate all category visual direction and communication this out to all stores. Ensure the performance of my category women's apparel is successful through the implementation of store layouts, composition, commerciality and this is relevant for the market or region. Work fluidly with cross functional departments to ensure new incentives, retail opportunities are captured and pre planned to create a precise execution and maximise sales. Produce the weekly VM directive, providing an engaging document that is clear and concise. Enhance my department visually in the form of new fixtures and development of concepts. Apply effective and sustainable solutions to Visual issues. Work with brands to ensure JD is at the forefront of marketplace development and forecast and refit programmes. Recognise and reflect local trends and influences whilst maintaining corporate identity within my category. Planning of new stores and imminent refits to ensure my category is layed out and has the correct fixtures and fittings. Track the sales performance of my category in order to identify opportunities and provide direction. Communication & Vision: Provide an effective and fluid network of communication between Head office, Field Team and Line Manager. The communication of new ideas and initiatives to promote the ongoing development of JD. Maintain and develop organisational culture, values and reputation. Conduct weekly meetings with Field VM Teams and Senior Management to ensure a clear direction is being presented. Provide clear and constructive feedback at all times. Feedback reports to be complete after any retail visits, providing a clear summary of actions. People & Talent: Contribute to the design and delivery of Visual training documents. Work with the field team to develop their skills within visual merchandising. Actively communicate with my line manager any training requirements needed to help further develop you within your role.
Key Responsabilities : Visual Merchandising strategy & execution Develop and implement visual merchandising plans that align with the brand's identity and business objectives - Participate in product planning meetings - Oversee the design and layout of store displays, windows, and in-store presentations - Ensure all visual elements are cohesive, attractive, and effectively promote key products and promotions - Align visual merchandising strategies with marketing campaigns and promotional activities - Ensure consistent brand messaging and aesthetics across all customer touchpoints - Coordinate the rollout of marketing campaigns within the retail space - Conduct Regular store visit & walkthrough; report and provide feedback to the Regional Manager - Responsible thar all Stores in the Region respect a High VM & Brand standard Level for a huge impact in the Market Operations: In Store VM team Training & Store Development - Understand sales objectives and product performance to prioritize visual displays - Adjust displays based on sales performance and inventory levels - Collaborate on in-store promotions and product launches - Train, and mentor a team of Region in store visual merchandisers - Ensure all VM knows standards and implement it properly - Coordinate with store managers to ensure visual standards are maintained and merchandising strategies are effectively implemented Performance Analysis - Monitor and analyze the effectiveness of visual merchandising strategies and campaigns. - Prepare and present regular reports on sales performance, customer feedback, and merchandising trends - Adjust strategies based on data insights and market trends - Share feedback on product placement and customer reception Cost Control - Manage visual merchandising budget and expenditures - Ensure cost-effective use of resources without compromising visual quality - Prepare and monitor budgets for visual merchandising projects - Analyze financial impact of visual merchandising strategies Trend Analysis and Innovation - Stay updated on industry trends, competitor activities, and customer preferences - Introduce innovative visual merchandising concepts and techniques to enhance the shopping experience - Attend trade shows, exhibitions, and other industry events to gather new ideas and inspirations.