Serena Sara Sansone
I bring extensive retail expertise across Europe, specialising in visual merchandising, store openings, and team training for leading brands. I thrive in fast-paced environments, excel at elevating in-store experiences, and am fluent in Italian, English, and French, ensuring adaptable and customer-focused retail support.
Responsible for driving the visual strategy across all European markets. I collaborate closely with Buying, Merchandising and Marketing Teams to pre-plan initiatives, identify commercial opportunities, and ensure precise VM execution. I have been leading seasonal rollouts, store openings, fixture development. Coordinated European VM teams, delivered training to 100+ employees, and collaborated with global brands on seasonal launches and SIS projects. Developed inclusive mannequin concepts and innovative visual tools, improving commercial performance and brand consistency across the region.
As European Visual Merchandising Manager at JD Sports, I brought extensive experience in shaping retail environments that drove sales and elevated brand identity. I played a key role in launching JD Sports in Italy. My responsibilities went beyond aesthetics: I trained and developed teams, managed budgets, and oversaw large-scale store openings, ensuring every project delivered consistency, creativity, and commercial impact. I thrived on creating immersive customer experiences, aligning global guidelines with local market needs, and collaborating with cross-functional teams to achieve strategic goals.
Executed visual merchandising strategies to connect product and customer, ensuring brand identity and trend alignment. Optimized store layouts and product presentation to enhance customer experience and drive sales.