Rasheed Noureddine

Senior Merchandise Manager - H&M Middle East & North Africa

Senior Merchandise Manager with over 10 years of experience. Have a proven track record of success driving profit and growth. Have keen eye for detail and a passion for delivering exceptional customer experiences through effective merchandising strategies, innovation, collaboration, and a customer-centric approach. A natural leader who inspires and motivates his team to achieve their goals and exceed expectations.

Previous Brands
Work Experience
Senior Merchandise Manager
Nov ‘17 - Now

 Develop and implement merchandise strategies to achieve sales and profit goals.  Analyse sales data and market trends to identify opportunities and make informed decisions.  Forecast sales & stock to manage inventory levels and ensure product availability.  Secure optimum buy per season to drive brand sales goal. Offering the right stock, right quantity at the right time to maximize sales & profitability.  Collaborate with design and production teams to develop new products and collections that are relevant to the market.  Determine the optimal pricing for products, by analysing markets trends, competition & cost. Taking into consideration seasonality, consumer demand & promotional activity.  Determine the best approach for a sale strategy to discount products and clear inventory, while considering impact on sales & margin, brand image & customer perception.  Develop, manage & execute the commercial calendar with marketing & VM teams, scheduling key events and activities to drive sale.  Managing a team of 6 merchandisers. Providing guidance and support.  Establish and maintain strong relationships with key stakeholders in Stockholm head office & regional markets, such as buyers, VM, Operations, & marketing team.

Merchandise Manager
Aug ‘13 - Oct ‘17

Responsibilities: Prepare purchase budget and sales plans Plan & analyse current stock to maximize full price by ensuring accurate, timely and commercial planning Attend trade fairs and appointments abroad to select and assemble a new collection of products from suppliers Weekly stock/sales trades reviews and do the action plans required with Merchandise Director Analyse every aspect of bestsellers (bestselling price points, colors or styles) and ensuring that bestsellers reach their full potential Review stock place, reorder when required Create and implement promotions, decide sale lines and markdown strategy Train sales staff seasonally, updating the Operation team on collections, trends & product knowledge Visit stores regularly to recheck proper merchandising of items with proper display Follow up brands receipt with supplier, shipping and warehouse managers and ensure that quantities being delivered to on time and accurate Coach and monitor performance of merchandise team within brand Ensure brand delivers business plan profit through delivery of both volume and cash margin

French - Basic
English - Fluent
Arabic - Native
Education & Training
Saint Joseph University
‘07 - ‘11
Bachelor Degree
Business Management.
Stuttgart, Germany