With extensive experience in visual merchandising and retail, I excel in creating engaging store displays and product placements. My roles at American Apparel honed my skills in sales analysis and trend adaptation, making me adaptable and ready for dynamic retail environments. Fluent in English, Dutch, and French.
- Management: training of waiters, management service, work schedules. - Buying: in charge of buying, budgets, and relationships with suppliers. - Administration: accounting, hr tasks. - Catering: supervising catering orders, ensuring excellence.
- Marketing strategy: Growth of social media accounts by 300% - Digitalisation of restaurants through Google and delivery platforms. Upkeep and innovation of website. - Creative direction: Graphic design of menus, website, images taken for social media and online platforms, the musical direction of restaurants, upkeep, and innovation of interior design. - Customer Service
- Translation and copywriting of articles and interviews - Formatting and creative direction of articles, photo selection - Upkeep website
- Create and adapt window displays for 45 stores: budgeting, maquette, and styling directives based on the local customer base. - Visual merchandising strategy; creation and implementation of seasonal directives, research of seasonal trends and competition, editing of product placement guides. - Working with teams on store openings, events, and seasonal product placement in stores. - Creation of training guides and in-store training with visual merchandising and store teams. - Analyse sales data and work with the buying departments to ensure stock and maximize sales. - Buying and budgeting of mannequin orders, distribution, and placement in stores.
- Create and adapt window displays for 45 stores: budgeting, maquette, and styling directives based on the local customer base. - Visual merchandising strategy; creation and implementation of seasonal directives, research of seasonal trends and competition, editing of product placement guides. - Working with teams on store openings, events, and seasonal product placement in stores. - Creation of training guides and in-store training with visual merchandising and store teams. - Analyse sales data and work with the buying departments to ensure stock and maximize sales. - Buying and budgeting of mannequin orders, distribution, and placement in stores.
- Creation and implementation of product placement in 2 stores in Amsterdam - Creation and implementation of window displays - Analyse sales and adjustment of stock and product placement accordingly - Opening of concession store in Bijenkorf, Outlet Sale. - Seasonal product placement: Austria, Belgium, Germany, France, and Spain. - Audits and product placement in underperforming stores abroad.
Creating and Execution of Performance Art, In Clubs, Galleries and Festivals performed at parties as: OnTrouw, Crack House, Supermartxe Amsterdam, Pink Istanbul, Pink Amsterdam, BAF, Rauw, Laatste nacho 11, Rockit Festival, Free Your Mind Festival, Solar Festival, Streetlab, Nuit Blanche, Sale (Rotterdam), UNK, LoveDance 2009, MonoMode, Italo Elite, Zonde!, Show you are aware show, Nacht Salon, ModeHippies, Musica Republica Indoor, Rock the Discotheque, Katapult, Models at Work Lente Feest, ValtiFashion Amsterdam Fashionweek After Party, MultiSexi, Undercover, Shape After Party of the Arnhem Modebienale, Clubs: TrouwAmsterdam, Club 11, Tivoli, Club Ghetto (istanbul), Melkweg, Paradiso, Luxor Live (arnhem), Purple (Arnhem), Hotel Arena (Amsterdam), Streetlab_projectspace (Amsterdam) Catwalk (rotterdam), Club 8 (Amsterdam) Club Up (Amsterdam) Van Gogh Museum (Amsterdam), Off_Corso (Rotterdam), 013 (Tilburg), Studio 80 (Amsterdam), Maassilo (Rotterdam) Wester Unie, WesterLiefde, Flexbar (Amsterdam) videoshoots: Kim Leoni - Medicine (music Video) Ontrouw 2010 (Promo), BAF Promo videos, DJ's: Apparat, Mondkopf, Dan, Busy P, Dj Mehdi, Erol Alkan, Joost van Bellen, Bin, Cleo, Vance, The Hey Kids, Carlos Valdes, Sandrien, Azari & III, Daniel Sanchez, Nuno dos Santos, Patrice Baumel, Fraulein Z, Max Cooper, Olene Kadar, Skate, Marcel Dettmann, Ben Klock, Shadow Dancer, Boys Noize, Gesaffelstein, Ivan Smagghe