I’m a soon-to-graduate Master's student in Digital Marketing and Omnichannel Strategy at Montpellier Business School (MBS), with 3 years of practical experience in social media marketing for small businesses in the beauty, health, events, and handmade goods industries. I’m passionate about transitioning into larger marketing teams, whether at agencies or corporate departments, where collaboration can drive even greater results. I’m a detail-oriented and creative individual, motivated by seeing the tangible impact of both personal and team efforts. In my professional journey, I’ve led social media for small businesses and volunteer projects, sometimes starting from scratch by creating a brand identity, managing KPIs, and refining strategies to achieve growth. My goal is to continue expanding my skill set in larger environments, contributing to impactful marketing solutions. Currently, I’m seeking an entry-level job opportunity in digital marketing to finalize my studies, with a focus on strategy, branding, or social media management. Feel free to reach out via LinkedIn or email at v.stukacheva@mbs-education.com. Let’s connect!
Brand Management - Defined the brand's vision, mission, and positioning for the Beauty Salon. - Developed a cohesive brand identity, ensuring consistency across both digital and print channels. - Conducted thorough market research and competitor analysis to inform strategic decisions. Marketing Activities - Managed social media, including content creation, planning, and performance analysis. - Created and implemented marketing campaigns across various channels (digital and print), setting goals, budgets, timelines, and tracking performance. - Developed and managed CRM strategies to improve customer loyalty and retention, analyzing customer data for insights. - Managed the marketing budget, tracking spending and optimizing resources for future campaigns. Other Tasks - Assisted in planning and executing creative events for the salon. - Supported profit and expense tracking to ensure financial efficiency. - Identified and pursued business development opportunities for growth.
4-month internship with Divento.com, a smart travel itinerary provider where I was responsible for covering tourist destinations in Zagreb by communicating with venues, visiting them on-site, taking photos and recording videos, then writing review articles, posting them on the website and creating content for social media. Also, I volunteered for additional responsibility tracking and optimizing performance across all social media channels. By my manager, I was characterised as a quick learner and open-to-feedback individual who communicated effectively. All tasks were delivered on time and valuable insights through detailed reports on social media channels and content performance were offered. My excellent eye for visuals and high skills of content management were highlighted. Additionally, I've demonstrated proficiency in platforms like Prestashop, Later, Clickup, and various social media channels.