Originally from the U.S. Virgin Islands and currently living in London, I am now pursuing a Master’s at UCL. Prior to 2 years professional experience in marketing, I achieved a First from the University of St Andrews in Scotland. I am passionate about sustainability in the fashion and luxury goods sectors. My analytical mindset, international outlook and strong social awareness combine with expertise in sustainable enterprise, event coordination, marketing communications and business strategy. Self-motivated and efficient, I thrive in both independent and collaborative roles. I have strong leadership, communication and creative abilities.
• Managed cross-function coordination between marketing, graphics, e-commerce and product departments • Analysed and benchmarked quantitative and qualitative performance metrics, presented weekly to rest of company • Initiated targeted strategy for seasonal campaigns 1+ year in advance for social, email, in-store, events and web • Lead major time-sensitive email campaign in new market (USA) with complex geo-segmentation and Meta ads • Transformed branding and tone of voice, creating 10+ page comprehensive guidance doc to ensure consistency
• Designed graphics, captions and overall social media strategy to increase awareness and following by over 50% • Proposed UX and UI changes to improve customer journey and conversions, including site mock-ups on Figma • Created product descriptions, measurements, care instructions and composition: 1000+ items, 100+ luxury brands • Generated and optimised workflows during rapid growth, resulting in increased efficiency, accuracy and scalability • Managed systems logistics: product cataloguing, packing, shipping, handling orders and returns (avg. 20 per week) • Managed the hiring process, interviewing and onboarding of 4 new team members
• Optimised, redesigned and created email automations with increased segmentation resulting in email click rate raised to 2.20% (industry average is 1.92%) and email open rate raised to 42.00% (industry average is 16.65%) • Managed a transition from Mailchimp to Klaviyo based on cost benefit analysis to decrease spend and labour contributing to +500% in revenue from email compared to the previous period • Transformed strategic audio-visual marketing, resulting in elevated brand in campaign for Mayfair fragrance launch • Managed transition from bespoke to Shopify site, resulting in decreased costs and increased in-house autonomy • Logistics, PR, partnerships and sales lead for events (e.g., Concours of Elegance, Guards Polo Club, Highgrove)
Research, writing and administrative work for Congresswoman Stacey E. Plaskett
• Lead the onboarding, organisation and communications for 200+ shows • Set a record for most shows scheduled in one year for the UK's largest student radio station
• Created the marketing strategy, directed subordinates, project managed, and championed accessibility & inclusion • Coordinated cohesive year-long marketing strategy to maximise brand recognition, including total website redesign • Achieved exceptional event ticket sales (nearly 400) and charitable donations (over £15,000 raised in one night)
Administrative work and research regarding constituent matters for Congresswoman Stacey E. Plaskett
• Completely redesigned the catwalkstandrews.com website • Assisted in promotion of events
Wrote copy and gained industry insights at multi-award-winning global digital marketing agency
-Reviewed and interviewed all radio show applications -Scheduled over 120 weekly radio shows, 2x per academic year -Checked and ensured attendance -Oversaw Assistant Head of Programming
Assisted the Head of Programming in scheduling all radio shows each semester as well as checking and ensuring attendance
served as the face of the university on Visiting Days and other recruitment events, conducting tours and speaking about my university experience with prospective students