Architect DPLG, I’ve been working for over twenty years in Louis Vuitton’s architecture department, where I was responsible for the design and implementation of some sixty stores worldwide: facades, volumes, lighting, materials and details, murals, furniture, FF&E. From sketch to implementation, these experiences enabled me to make many encounters with designers, craftsmen and cultures. I was holding responsibility for concept and furniture development, materials research & development, as well as sourcing furniture, materials and global craftsmen. A ceramist trained peer-to-peer with Patricia Vieljeux since 2006, in her workshop in Paris, I trained in the creation of high-temperature glazes and deepened my technique by taking a vocational training course as a ceramic turner. It’s been an ongoing process of research, experimentation and daring in working with shapes, materials and textures.
Laetitia Perrin Studio is a design agency and a hand-crafted workshop for collectible furniture, lighting and objects in ceramic. The heart of the studio’s work is to transform matter clay into material, to make the gift of materiality to free-form shapes to create objects that are tangible, nomadic and functional, often architectural. The creations are unique pieces of all kinds: murals, furniture, lighting, bas-reliefs, tableware, fine objects... Through their diversity and materiality, the designed pieces create a link between craft, art and architecture. The studio develops a catalogue of textures ceramic dedicated to its clients for bespoke projects. Finally, the agency advises luxury brands, architects, hotels and private individuals, notably through the sourcing of furniture, materials and specific developments.
Retail design & Concepts development & sourcing • Store design concept development & standardization based on new concept proposals & on the Peter Marino concept for Louis Vuitton flagships. Consideration of Marketing & Visual merchandising recommendations. • Update & follow-up of the « Architectural Concept Guidelines » for wall furniture, FSF catalogues & materials. Integration of technical drawings and useful information in the store construction process to ensure functionality, quality and cost. For internal and external LV partners (local architects, drafters & renders, millworkers & GC). • & standardization of furniture (seating - tables - Lightning - rugs) & innovative materials. Customization & prototyping in closed collaboration with store planning teams and international suppliers: France, Belgium, Italy, Eastern countries, Thailand, Malaysia, Bali, Japan. • Sourcing FF&E in an international panel of editors. • Responsibility for the material library: market research for additional vendors to source new and existing products, cost reduction initiatives, improving production capabilities, customization, sample development and vendor compliance with durability requirements. • Provide creative advice to architects & guidance based on best practices.
Architectural store design – project management Openings, expansions & renovations of iconic stores, standard stores and pop-up stores: • interior fitting, façade design & storytelling • follow-up: design set & shop drawings review, store construction site visits.
Christophe Lemaire boutique, 60 m²: design and site supervision. Louis Vuitton Merchandising Department Design of the Christmas show window & pop-ups for new product launches
Michel Perry boutique, Paris: design of show windows for 2 years Catalogue VPC Evans & Wong, Paris: design, manufacture of objects.