Nimisha Razdan
Provide personalised styling advice and curate product selections to elevate client engagement. Support visual merchandising and seasonal launches, reinforcing the in-store brand experience across displays. Monitor trends and customer preferences to inform recommendations and drive promotion of top selling products. Promote complementary items and collections to increase customer interaction with new lines, contributing to overall sales growth.
Delivered styling consultations for denim-led collections, increasing add-on sales by 12% through curated pairings. Executed visual merchandising strategies, improving product presentation across 8 store sections and enriching brand experience. Verified stock availability weekly to support flawless execution of promotional campaigns. Guided customers on accessories and complementary items to support collection-focused promotions and driving engagement.
Implemented seasonal window and in-store displays across 3 locations, consistent with global brand guidelines. Coordinated local production and setup of point-of-sale materials, collaborating with the visual merchandising team to elevate store presentation. Updated and maintained relevant databases, including visual merchandising memos and campaign materials, tracking 20+ updates per month for accuracy. Coordinated with franchise partners to oversee timely installation of seasonal displays, maintaining across all partner stores.
Offered tailored jewellery styling advice to strengthen client relationships and encourage repeat visits. Maintained visually appealing displays aligned with brand guidelines to maximise product presentation across multiple sections. Increased average transaction value by 10% through strategic recommendations and upselling. Facilitated seasonal promotions and in-store events, driving brand visibility across 3+ campaigns.
Developed SEO strategies using Semrush tools, including keyword optimization, meta titles, backlinks, and user experience enhancements. Created digital content and explored generative AI applications for social media, video editing, and campaign storytelling through Adobe Express. Supported campaign management by analysing media types, tracking metrics, and optimising digital platforms for performance. Enhanced personal branding and digital networking skills, focusing on authentic online presence and professional growth.
Editorial Shoots: Coordinated garment collections and returns with designers, brands, and PR teams, contributing to on-set styling and preparation of 15+ outfits for magazine shoots. Wonderland AW25 – Louis Vuitton, Ferrari, Casablanca. Fucking Young Magazine 2024 – The Crown (Luther Ford). Notion Magazine Digital Cover 2023 – Lauren Spencer Smith. Fashion Week: Managed backstage operations during fashion weeks- garment prep, fittings, outfit changes for 40+ models, organised line-ups, jewellery, alterations, coordinated with designers, makeup, and photography teams to execute smooth shows. Sustainable Fashion Week X Shelter 2025 – Stylist. London Fashion Week 2023, 2024 & 2025 – Backstage Assistant. Times Fashion Week 2023 & 2024 – Assistant Stylist. Red Carpet Shoots: Styled outfits, coordinated designers and accessories, assisted on set, and supervised post-event returns for 20+ looks. Ivor Novello Awards 2023 - Kamillie. E-Commerce Styling: Led outfit changes for models, organised and steamed 200+ garments, collaborated with the brand team, and handled check-ins, check-outs, and on-set returns. Nanushka PF23 – Digital Catalogue.