+7 years experience in management, brand partnerships, fashion and luxury retail background. Polished skills in all aspects of management, sales, brand direction, networking, within corporate and limited business environments. Worked with Farfetch Browns Fahion Harrods Fenwick Harvey Nichols Liberty London
Overseeing growth strategy and business operations across retail, e-commerce, and events for a multi brand vintage fashion group. Key Focus Areas: • Revenue & Performance: Responsible for top-line growth, customer acquisition/retention, and sales optimisation across all channels. • Strategy & Execution: Developing and executing growth plans, launching new store/events, and identifying opportunities within each business unit. • Team Leadership: Managing cross-functional teams, setting performance targets, and driving operational efficiency. • Brand & Marketing: Strengthening online presence, improving marketing ROI, and enhancing customer experience. • Data & Insights: Creating structured reporting, analysing trends, and using data to drive decision-making and investment
Project & event management, brand & business development Leading and ensuring business development and outsourcing brand collaborations such as: Natasha Zinko alongside AgencyEleven, Poke House Notting hill, MAC Cosmetics, Forest London Beverage partnerships with: Patron, Bacardi, LasOlas, White Claw, MOTH, Liquid Death, Ace&Freak,Blanco Nino. Launching new products and marketing campaigns to widen the brand's client base and meet target demographics Developing long term and meaningful relationships with brands and directors. Supported the second location opening with a full marketing strategy and operational setup. Managed new business licences, permits, and liability certificates to ensure compliance. Facilitated working visa sponsorships for international talent. Led the social media rebranding strategy, aligning it with the launch of the second location. Monitoring brand’s performance metrics & consistency across all advertising campaigns Directing trend and competitor analysis.
Budgeting on day to day, including events and brand partnerships Executing events guest lists, venue outsourcing and merchandise Developing and implementing customer service models to increase customer engagement and loyalty Adapting new technology in order to increase the company's expanding capabilities Managing the team of 26 people Directing expansion strategy with successful implementation
Department manager (menswear), managing sales and a team of 20 sales associates, pioneering multichannel sales platforms, supporting the opening of the flagship Browns Brook street boutique Managing and activating pop-ups and events including Dior, Casablanca, Amina Muaddi across London stores Establishing and leading mentorship programs, influencing training and teams development plans company-wide Managing events and collaborations budgeting Managing a team of 25 style advisors driving adoption of innovative multichannel tools and apps, working closely with merchandising, stockroom, visual experience and buying teams Directing team with personal development and implementing training calendar Delivering trend reporting and B2C outreach planning Maintaining strong relationships with internal and external stakeholders and potential clients Supporting in development of ‘Store of the Future” and augmented retail aspects Driving a culture of learning and development within the retail team, partnering with VIC manager and wider VIC and brand engagement teams Handling operations across three warehouses and two stores, ensuring deliverables were completed within strict time scales Fostering an equitable, diverse and inclusive environment across the business
Based in Harrods fashion lab, managing a team of 5 pierces 6 sales associates and stylists, hosting international pop ups in Hong Kong, Paris, guiding VM team, building relationships with VIP client base Leading press and marketing events including brand partnerships, VIP clients and pop-ups Managing and activating a pop-up at Lane Crawford, Hong Kong Providing home visits for VIP clients Managing a team of 10 direct reports, turnover of £8m within first year of trade Managing appointment bookings both in store and online, establishing strong relationships with Harrods floor management team and working towards host store KPI’s Working closely with Harrods private client department Overlooking social media brand engagement across all social media platforms Managing stores P&Ls to maximise profits and minimise costs Leading training and development programs
Liberty london
Liberty london
Managing ‘Goodwill Belgium’ Christmas concession and a team of 3 sales associates, stock control , mail orders, VIP customer service
Providing excellent customer service within luxury retail in department stores including Fenwick, liberty london, Harrods and Harvey Nichols