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Octavia Xiaozi Yang

Product Design, Jewellery Design & Project Management
Portfolio website
About

Accomplished Product Designer and Creative Lead with over 10 years of expertise, including a decade of experience working with Swarovski Elements in jewelry design. Winner of the Swarovski Jewelry Design Award at International Talent Support, with a proven track record in managing the entire product lifecycle from concept to market launch. Entrepreneurial experience enhances a deep understanding of market dynamics and business strategy, blending seamlessly with product development. Adept at leading cross-functional collaboration and delivering high-impact design initiatives. Experienced in working with top-tier brands, excelling in both creative direction and technical execution. Highly skilled in building partnerships with internal teams and external stakeholders and equipped with a forward-thinking approach and a strong ability to lead projects beyond core business objectives.

Previous Brands
OCTAVIA YANG LTD
Swarovski
Christian Dior Couture
Alexander McQueen
Lao Feng Xiang
Work Experience
Design Consultancy
Apr ‘14 - Now
Octavia Yang Ltd

Provides strategic design consultancy services to a diverse range of global clients. Expertise spans across branding, UX/UI design, jewelry collections, and exhibition planning. Collaborates with various organizations to deliver innovative solutions that align with market trends, brand identity, and sustainability goals. Whether developing trend lines for Swarovski's Design Center in Paris or creating exclusive collections for leading Chinese fashion brands, the approach combines creativity with strategic market insights to drive impactful results. Global Futures Alliance, UK Global Futures Alliance is dedicated to empowering changemakers to tackle global challenges through multi-stakeholder dialogue and advocacy. The organization aims to foster a new generation of leaders who engage in cultural, spiritual, environmental, and economic sustainable change, creating practical solutions within communities. Led by Professor Medwin Hughes, CBE, DL, I worked directly with him to provide branding consultancy and UX/UI design services. The Alliance collaborates with international institutions to drive systemic change and sustainability through effective networks and active dialogue. Swarovski Design Center, Paris Collaborated with Swarovski’s design center in Paris to develop both commercial and trend lines, conceptualizing and designing collections aligned with market trends and brand identity. Swarovski World Facet Exhibition Designed and created high-impact showpieces for the World Facet exhibition, emphasizing innovation and craftsmanship to showcase Swarovski’s brand vision. Luotuo Fashion Company, China Consulted for Xiaochong Mizi, a leading womenswear brand on Tmall.com, creating exclusive jewelry collections that resonated with the brand’s aesthetic and achieved exceptional market performance.Provides strategic design consultancy services to a diverse range of global clients. Expertise spans across branding, UX/UI design, jewelry collections, and exhibition planning. Collaborates with various organizations to deliver innovative solutions that align with market trends, brand identity, and sustainability goals. Whether developing trend lines for Swarovski's Design Center in Paris or creating exclusive collections for leading Chinese fashion brands, the approach combines creativity with strategic market insights to drive impactful results. Global Futures Alliance, UK Global Futures Alliance is dedicated to empowering changemakers to tackle global challenges through multi-stakeholder dialogue and advocacy. The organization aims to foster a new generation of leaders who engage in cultural, spiritual, environmental, and economic sustainable change, creating practical solutions within communities. Led by Professor Medwin Hughes, CBE, DL, I worked directly with him to provide branding consultancy and UX/UI design services. The Alliance collaborates with international institutions to drive systemic change and sustainability through effective networks and active dialogue. Swarovski Design Center, Paris Collaborated with Swarovski’s design center in Paris to develop both commercial and trend lines, conceptualizing and designing collections aligned with market trends and brand identity. Swarovski World Facet Exhibition Designed and created high-impact showpieces for the World Facet exhibition, emphasizing innovation and craftsmanship to showcase Swarovski’s brand vision. Luotuo Fashion Company, China Consulted for Xiaochong Mizi, a leading womenswear brand on Tmall.com, creating exclusive jewelry collections that resonated with the brand’s aesthetic and achieved exceptional market performance.

Chief Creative Officer & Head of Product Design
Feb ‘14 - Now
OCTAVIA YANG LTD

Chief Creative Officer & Head of Product DesignChief Creative Officer & Head of Product Design OCTAVIA YANG LTD · Full-timeOCTAVIA YANG LTD · Full-time May 2014 - Sep 2024 · 10 yrs 5 mosMay 2014 to Sep 2024 · 10 yrs 5 mos London · On-siteLondon · On-site Product Design & Development: -Managed the entire jewelry design lifecycle from concept through production, ensuring alignment with market trends and consumer needs. -Utilized CAD software, primarily Adobe Illustrator, to create detailed designs and technical packs. Conducted competitor research and collaborated with stakeholders, including wholesale account managers and production teams, to achieve business objectives. -Led strategic collaborations with marketing and sales teams, including top online KOLs and platforms in China. Developed products and UI designs for online sales events, achieving sales of 10,000 to 20,000 pieces per event across multiple seasons. -Led the product development cycle from concept to production handover. Built strong relationships with manufacturing partners, tracked prototypes, and acted as the technical liaison between design and production. -Directed design teams, overseeing task delegation and project timelines while developing and executing trend-driven collections. Creative & Brand Leadership: -Defined and executed creative direction for branding, including logo design, website aesthetics, and overall brand identity, ensuring alignment with strategic goals. Defined and executed the creative direction for branding, including logo design, website aesthetics, and overall brand identity, while overseeing photo shoots and exhibition displays. Led UX/UI design for digital platforms to enhance the brand’s visual presence and user engagement through intuitive, user-centered design. -Coordinated with event organizers, exhibition planners, and online platforms like TikTok, to stay updated with the latest trends. Ensured seamless integration of promotional strategies and content for successful sales events and enhanced brand visibility. -Improved user experience by designing intuitive interfaces for websites and digital platforms. Mentored the creative team to ensure high-quality output and effective collaboration.

Product Designer
Mar ‘13 - Dec ‘13
Swarovski

Supported design managers at Swarovski’s headquarters in Austria, contributing to internal collections, new crystal launches, and international client projects. Worked on projects for external clients, including major companies like Samsung and MBL. Collaborated with crystal design experts, manufacturing teams, and project managers to ensure cohesive project execution, focusing on trend research and client-specific designs to meet market demands and enhance Swarovski’s product offerings. Awarded the Swarovski Jewelry Design Award at International Talent Support in Italy.

Client Advisor
Jul ‘12 - Dec ‘12
Christian Dior Couture

-Provided exceptional customer service by offering personalized styling advice and product recommendations, enhancing the client shopping experience in a high-end luxury environment. -Developed strong client relationships through effective communication, attentiveness, and follow-up, resulting in increased customer satisfaction and loyalty. -Demonstrated in-depth product knowledge and expertise in luxury fashion to drive sales and meet individual and store-wide sales targets. -Managed inventory and visual merchandising to ensure a polished store presentation that aligned with Dior’s brand standards. -Utilized advanced sales techniques to track client preferences, anticipate needs, and tailor shopping experiences for a diverse clientele

Jewelry Designer
Jan ‘12 - Feb ‘12
Alexander McQueen

-Assisted in the development and execution of jewelry design concepts, including creating initial sketches and digital designs. -Collaborated with the design team to refine prototypes and support the production process, ensuring alignment with the brand's aesthetic standards. -Supported the design department with research on trends and competitor analysis, aiding in the development of innovative and market-relevant designs.

Jewelry Designer
Mar ‘09 - Sep ‘09
Lao Feng Xiang

Lao Feng Xiang, one of China's top five jewelry brands, is celebrated for its rich heritage and exceptional craftsmanship since its establishment in 1848. Known for its high-quality gold, diamond, and jade jewelry, the brand blends traditional techniques with innovative design. During my apprenticeship, I worked closely with renowned Chinese national jewelry master Liu Hong Bao. I gained hands-on experience across all stages of the jewelry-making process, from initial design and mock-ups to production and sales. This opportunity allowed me to learn and contribute to creating elegant pieces that uphold Lao Feng Xiang’s esteemed reputation.

Languages
English - Native
Chinese - Native
Education & Training
Gemological Institute of America (London)
‘12 - ‘13
Diamond Certificate
London College of Fashion, University of the Arts London
‘10 - ‘12
MA
Fashion Artefact
The Ministry of Human Resources and Social Security, The People's Republic of China
‘08 - ‘08
Diamond Appraiser Certificate & Gemstone Appraiser Certificate
Shanghai Fudan University
‘06 - ‘10
Bachelor of Arts (B.A.)
Jewellery Design and Making
London, UK