Nadine Emilien
Founder of Nova Stratex, a strategic marketing consultancy for premium brands and the leaders who run them. Twenty years across Cartier, Samsung, Mindshare and Infopro Digital taught me one thing: growth depends on the quality of decisions and on what an organisation remembers about them. I help leadership and marketing teams sharpen positioning, structure their strategic decisions and turn consumer insight into lasting brand value. MSc Consumer Behaviour, Goldsmiths (Distinction). Based in Paris, working across Europe and internationally.
• Founded a premium strategic marketing consultancy serving leaders in luxury, technology and B2B. • Developed the Utility-Identity Framework, a proprietary model of how customers choose, built on my Goldsmiths research. • Launched Nova Stratex Intelligence (NSI), a decision intelligence platform that preserves the reasoning behind strategic decisions. • Speaker and author on decision governance (Journal du Net, The Nova Edge).
• Defined and led brand and marketing strategy, boosting brand visibility by 50% in core European markets. • Spearheaded multi-channel marketing campaigns, focusing on customer engagement and revenue growth. • Optimized digital performance through SEO, CRM, and content marketing, driving ROI improvements.
• Increased customer acquisition through data-driven campaigns and targeted customer engagement initiatives. • Oversaw B2C customer lifecycle marketing, subscription models, and cross-functional team management. • Led event marketing campaigns, enhancing customer loyalty through personalized experiences.
• Operational Optimization: Streamlined marketing operations, achieving €130,000 in cost savings within six months. • Team Leadership: Managed a 20-person team, increasing productivity by 25% through remote training and targeted improvements.
• Conducted customer behavior research to optimize subscription models and marketing campaigns. • Delivered customer insights reports for product launches and customer retention plans.
• Managed customer accounts and developed CRM campaigns for enhanced customer loyalty and retention. • Improved customer satisfaction scores through superior client services and personalized offers.satisfaction client.
• Managed relationships with high-value clients in a luxury retail environment. • Contributed to CRM and clienteling initiatives focused on long-term loyalty.
Communication and Relation Publique firm spécialised in Advertsing, Filmaking and Fashion. Missions : Brand image management - media and partner management; Advertorialization of stylists in the media (televisions, magazines, radio). Results : Significant increase in new customer contracts and loyalty of existing customers ; Participation in showrooms of major fashion designers, (Lagerfeld Gallery, Tommy Hilfiger, LaPerla). see less
Nadine is very professional and has a great energy. She is very thorough in what she does and is detail oriented. It was a real pleasure working with her.