Ines Ennaji
Global business leader with 10+ years in luxury, technology, & retail innovation. Proven track record in scaling operations, driving market expansion, & building data-driven strategies. Recognized for bridging luxury heritage with digital transformation & circular economy models. Combines operational excellence, governance expertise, & strategic vision to deliver measurable results across global markets.
Vinteej is a technology consulting firm focused on luxury commerce, helping brands and operators build structured, scalable systems across sourcing, pricing, authentication, inventory, and distribution through data, automation, and AI. We combine strategic advisory with operational execution, embedding solutions directly into teams across luxury and retail. Current advisory includes Firewrok (US), Dust Identity (US), The Brand Collector (FR), The Carousel Club (FR), Firework (US), TRUSS (UK), and SanPetuna (Germany).
• Spearheaded the formation of +10 strategic partnerships, notably enhancing brand collaborations with luxury and premium segments. • Drove significant sales growth, demonstrating exceptional market penetration. • Led the orchestration of more than 15 pop-up events, substantially increasing brand visibility and customer engagement in luxury markets. • Actively contributed as a speaker at various industry events, collaborating with esteemed institutions like Istituto Marangoni to share insights and foster industry connections.
• Conducted comprehensive audits, reengineered business processes, and introduced new luxury products. • Managed a diverse portfolio of over 90 luxury industry clients, demonstrating exceptional relationship management and understanding of luxury consumer needs. • Facilitated cross-functional team collaboration, overseeing commercial communication and product development teams of 10+ members, driving performance and innovation. • Developed a groundbreaking secondhand luxury monitoring tool, recognized with a win at Vivatech 2021, showcasing leadership in luxury market innovation and sustainability.
• Expanded customer base across the EMEA region, managing a portfolio of 175+ clients, illustrating strong client relations and business growth acumen. • Engaged as a speaker at multiple events, sharing expert insights.
• Led customer acquisition efforts in the EMEA region, supporting a portfolio of 120+ clients and mentoring 24 startups, assisting in raising 2M euros from private investments • Actively participated as a speaker at various industry events, contributing to thought leadership and innovation in the luxury and technology spaces