MANAGING DIRECTOR / GLOBAL BUSINESS DEVELOPMENT KEY EXPERTISES 30 years of experience in the Fashion & Luxury goods & Beauty industry in France and overseas * Global & strategic vision with 360°developments from brand positioning to go-to-market * Strong capacities to clean-up difficult P&L situations and drive rapidly international growth * Recognized leadership and management skills to embark multicultural team to achieve targets * Expertise in multichannel distribution worldwide with a special focus on the APAC region
I have solicited both two very cool Parisian brands to support them as consultant in their desire to optimize their multichannel business. One is an inconic fashion brand named Heimstone, the second one is David Mallett Haircare, created by David Mallett, one of the most talented & renown hairdresser on the planet. My mission is for both of them to set all the proper organization to triple their current revenue within the next 2 years.
15 million € - 90 people – 16 stores & 150 doors Mission: lead a successful turnaround strategy and make the company profitable after the covid crisis Main achievements: • FY22 revenues : +35% vs 2021 • margins: +5 points vs 2019 Set up of structurating projects (new ERP system, replateforming), launch and wholesale distribution of new categories (BONTON femme, adult deco lines, B THE CHANGE), new partnerships in China, Taiwan, USA, Italy, Benelux, closing of non profitables stores and branches
35 million € - 110 people – 30 stores & 200 doors Mission: Manage the company during the insolvency proceedings, optimize revenues and cashflow while searching for new investors
5 million € - 25 people – 1 flagship store in Paris Mission: Boost sales, build a sustainable development and increase brand equity. Maximize profitability, restructure the debt, and reorganize the company to attract new investors.
5 million €- 32 people – 4 stores Mission: Make the brand desirable and become a key player in the eveningwear/ cocktail worldwide
45 million € - 120 people - 8 direct owned stores – 40 stores in partnership Mission: Invigorate the brand to generate growth again & Structure the group entities Main achievements • Revenues 2017: +42% vs 2013 • Net margin 2017: +23% vs 2013 Marketing & Merchandising • Define the brand territory & values & Hire a new design team, • Coordinate merchandising plans, monitor SKUS and set up new delivery windows, • Develop global collaborations (Aigle, Starbucks, Converse, Disney, Mackage,,), • Develop and launch new categories (scarves, lingerie, swimwear), • Set up a new PR team to invest in product endorsement, social media and retail marketing Retail & Wholesale • Renew the retail team, create & implement new processes (IT system, CRM...), • Define a new store concept & open new stores (UK, Abu Dhabi, HK, Seoul, Taipei…), • Hire a new wholesale team, open new showrooms & develop new partnerships on strategic markets Finance • Hire a new CFO, set up 6-month budgets and quarter reporting, measures to increase margins • Set up a new IT system ( Cegid)
7 million € - 20 people Mission: Position the brand as a new reference on the international Contemporary Premium market Main achievement • Restructured the company & set up of a very high-end distribution network worldwide
15 million € - 10 direct owned stores and 30 stores in partnership Mission: Invigorate the brand and conquer new markets Main achievements • Wholesale business increased by 12% in 2011 vs 2010 • Retail business increased by +25% in 2011 vs 2010
50 million € - 80 people – 12 direct owned stores and 50 in partnership Mission: make the brand global and international Main achievements • 100% growth in revenues: 50 million € in 2010 vs 25 million € in 2005, • development of new concepts, including PAUL&JOE SISTER (creation in 2006/ CA 2010: 25% of total revenues) & creation of 15 licenses, • monitored the international expansion (40 markets/ 30 new stores/ 10 showrooms)
385 million € (Apparel BU: 100 million €) Recruitment and management of 10 people Mission: grow the apparel business and conquer market shares in women's Main achievements • development of White Label collection: & launched Mobility and Underwear lines: • increased marketing activities to target women 20-35: Ragga Jam, Elite Models, Gymnase Club,
228 million €, 520 stores in 52 markets in 2003. Recruitment & management of 25 people. Responsible for 180 M€ revenues Mission: transform a family company into an international and global chain Main achievements • revenues: increased by 15 Million € in 2003 and by 90% in 3 years • created and managed 4 sister companies: Spain, USA, Thailand and Japan & opened 200 new stores internationally: Spain, Italy, Germany, Sweden, ex-Yugoslavia, Turkey, Bulgaria, Indonesia, Singapore, China, Thailand, Japan, India, USA, South America, GCC.
45 M€, 350 stores, management of 15 people • Set up a new commercial organization: agents, distributors, franchises • Launched & developed new global licences: perfume, glasses, ties…
• Expanded and coordinated the licensing business in Europe for all categories • Managed a 5 million € Annual Marketing Budget