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Open to Permanent
Open to Permanent

Peggy Cheng

International Fashion Operations & Business Development | Luxury Retail Background | Retail Strategy & Brand Deployment | Paris
About

International fashion professional specializing in fashion operations, retail strategy, and business development within the luxury sector. With hands-on experience at Gucci, Bottega Veneta, and Aquazzura, I combine commercial awareness with operational execution, supporting brand deployment, market expansion, and client development across international environments. My background bridges luxury retail performance and strategic brand operations — from managing VIP clientele and driving sales performance to understanding merchandising, brand positioning, and retail execution on the ground. This dual perspective enables me to contribute not only to revenue generation but also to market entry strategy, wholesale development, and cross-regional business growth. Fluent in English, Mandarin, French, and Cantonese, I operate effectively in multicultural markets and fast-moving international teams. I am seeking roles aligned with international fashion operations, business development, wholesale, or brand expansion, where retail intelligence can be translated into scalable business results.

Previous Brands
Zimmermann
Steven Khalil
Pallas Couture
Bottega Veneta
Gucci
AQUAZZURA
Work Experience
Senior Sales Associate
Jun ‘24 - Jun ‘25
AQUAZZURA

Offer exclusive information about new arrivals, events, or promotions to create a sense of loyalty and VIP treatment. Engage in follow-up communications (email or phone) to maintain relationships and encourage repeat visits. Document daily sales, customer interactions, and potential leads. Note key insights or challenges from the day and set goals for improvement. Share daily or weekly insights about customer trends, popular items, and objections faced during sales. Ensure the product displays are visually appealing and aligned with current trends.

Design room coordinator
Jun ‘22 - May ‘23
Zimmermann

-Trims, details, fabrics development and research -Runway sample development -Managing and procuring materials -Sample garments final reviewing for factory -Coordinating communication among seamstresses, designers, and pattern makers -Providing daily team support -Production sketches

Design Assistant
Jun ‘21 - Jun ‘22
Steven Khalil

-Supporting the Senior Designer in designing and crafting gowns and evening wear. -Details and trims developments & creations -Organising materials. -Preparing and modifying clients' fittings.

Fashion Operations
Apr ‘21 - Jul ‘21
Steven Khalil

Business Development
Oct ‘20 - Jan ‘21
Pallas Couture

Retail Strategy
Mar ‘17 - Oct ‘17
Bottega Veneta

• Vérifiez la quantité d'inventaire chaque mois • Établir des documents de service après-vente de produits et suivre la progression des réparations. • Fournir des retours sur les ventes de prêt-à-porter et de sacs à main au responsable. • Classement du 2e vendeur en boutique

Brand Deployment
Sep ‘16 - Jun ‘22
Gucci

• Fournir aux clients un excellent service. • Gérer régulièrement clients VIC, dont un client VIC avec les dépenses annuelles les plus élevées. • Fournir des commentaires aux gestionnaires sur les ventes de prêt-à-porter et de sacs à main. • Traiter les cas de réclamations clients. • Contactez le maître de retouche pour modifier les détails des vêtements. • Consistently deliver exceptional customer service, achieving a remarkable 100% customer satisfaction rating in surveys. • Maintain relationships with a portfolio of regular VIC clients, including one ranking among the top two VIC clients. • Offer valuable insights and feedback on Ready To Wear and handbag sales to team leaders, aiding in informed decision-making and strategy development.

Languages
English - Fluent
Mandarin - Native
French - Work Proficiency
Cantonese - Work Proficiency
Japanese - Basic
Education & Training
TAFE NSW
‘19 - ‘22
Bachelor of fashion design
Paris, France