Ryan O'Callaghan-Locke
Over 10 years experience in Operational and Creative roles in wholesale, retail & travel retail channels Internationally. Expertise : Visual Merchandising/Analysis/Operational Marketing/Creative Direction/Store Planning/Training/Merchandising/Strategising/Retail
-Development and input of new architectural store concept with new customer discovery patterns, fixtures, tools/props -Zoning and Store layout validation -Development, sourcing and procurement of VM props and tools -Liaising with brands -Creation of Seasonal Product Guidelines in line wth commercial and marketing directions and VM Bible -Creation of Training manual and codifying training modules online and organising Training Days -Trend monitoring -Store Openings & Refits -Artistic Direction -Global budgeting for VM -Application of Fashion Strategy with strategic partners internally i.e Buyers, Supply & Marketing
Calvin Klein W209W39NYC -Working with Milanese and NYC International Visual and Creative Direction Managers for installations, show-rooms and windows for Calvin Klein W209W39NYC collection and Bedding Collections in French and Global Markets.
-Creation and follow through of weekly planning timetables following commercial priorties for week,month,season and quarter. -Effective implementation of recommendations for in-store merchandising to maximise retail figures i.e. reactivity to the market place, buyings, new flow, seasonal directives etc. -Regular training, walk-throughs and transfer of brand knowledge with sale force and management, both international and nationally. -Partner with Marketing, PR and Brand Environment teams in French market to maintain the integrity of the Brand in New Store openings,VIP Events, launches of new collections, training etc.
-Analysing retail sales performance and providing management with structured advice on how best to reach sales targets. -Translating corporate concepts to the Irish and local market to ensure a balance of sales and visuals whilst maintaining brand identity.