Are you looking for a Branding and marketing expert ? I help you design strategies and campaigns to your image, by combining my skills in marketing and communication, as well as ethics and consumer psychology. In each of my project, creativity, respect and ethos are at the heart of each of my reflections, in order to offer activations in total agreement with your values! My areas of expertise : - Marketing campaign: USP, big idea, 5 pillars of any campaign (communication, PR, SM, e-commerce, in-store) - Project management : ideation, partner contact, implementation of activations, operational... - Market research : analysis of trends, competitors, brand positioning, insights... - Marketing strategy : market analysis, consumer psychology, offer definition, pricing...
Product Development - Following of the products' development (R&D, pack...) - Conception of the marketing mix - Competitive & trends intelligence Strategy - Conception of the marketing plan (campaigns and launch activations) - Design of the new brand identity - Creation of e-marketing content (e-shop, retailers..) - Management of the PR plan with the agency
Operational marketing - Participation to the 360° marketing campaigns ➞ ideation, management - Creation of marketing tools ➞ brief, management, distribution - KPIs tracking & performance analysis Trade Marketing & Merchandising - Merchandising implementation & management ➞ creations, distribution, maintenance - Coordination, implementations of trade animations - Management of POS launches ➞ organization, tracking, analysis
Operational marketing & Events - Event planning & logistic - Creation of marketing strategy & tools ➞ portfolio, explanatory leaflets - Performance analysis & strategic intelligence
Digital - Writing of product sheets & articles - Update & website animations Communication - Writing & creation of 360° tools ➞ press kit, leaflets... - Management of 6 projects & team coordination - Competitive intelligence & benchmarking