Charlotte Cumin
-
Aix-en-Provence, France
Charlotte is available for work
Are you looking for a Branding and marketing expert ?
I help you design strategies and campaigns to your image, by combining my skills in marketing and communication, as well as ethics and consumer psychology.
In each of my project, creativity, respect and ethos are at the heart of each of my reflections, in order to offer activations in total agreement with your values!
My areas of expertise :
- Marketing campaign:
USP, big idea, 5 pillars of any campaign (communication, PR, SM, e-commerce, in-store)
- Project management :
ideation, partner contact, implementation of activations, operational...
- Market research :
analysis of trends, competitors, brand positioning, insights...
- Marketing strategy :
market analysis, consumer psychology, offer definition, pricing...
- Brands Charlotte has worked with
- Energie Fruit
- Estée Lauder
- VINCI Autoroutes
- LVMH
Open to relocation
Open to Full time or Part time work
- Freelance Assignments
- Hourly Consulting
Brand Manager
Energie Fruit
Jun 2020 - Aug 2021
Product Development
- Following of the products' development (R&D, pack...)
- Conception of the marketing mix
- Competitive & trends intelligence
Strategy
- Conception of the marketing plan (campa...
Product Manager
Estée Lauder
Jul 2019 - Dec 2019
Operational marketing
- Participation to the 360° marketing campaigns ➞ ideation, management
- Creation of marketing tools ➞ brief, management, distribution
- KPIs tracking & performance analysis
...
Marketing project manager
VINCI Autoroutes
Jan 2019 - Mar 2019
Operational marketing & Events
- Event planning & logistic
- Creation of marketing strategy & tools ➞ portfolio, explanatory leaflets
- Performance analysis & strategic intelligence
Communication assistant
LVMH
Jan 2018 - Jun 2018
Digital
- Writing of product sheets & articles
- Update & website animations
Communication
- Writing & creation of 360° tools ➞ press kit, leaflets...
- Management of 6 projects & team coordinati...
Marketing Activation
(Advanced)
Marketing Strategy
(Advanced)
Brand Management
(Intermediate)
Brand Marketing
(Advanced)
Influencer Marketing
(Intermediate)
Psychology
(Intermediate)
Consumer Behavior
(Advanced)
English
Fluent
French
Native
Portuguese
Work Proficiency
Spanish
Work Proficiency
Faculté d'Aix-en-Provence
Bachelor's degree
Psychology
2021 to 2024
IAE Aix-en-Provence
MSc Marketing and Brand Management
Marketing and Brand Management
2018 to 2019
INSEEC
Bachelor in Business Administration
International Business and Marketing
2014 to 2018
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