Charlotte Cumin

Marketing Strategist

Are you looking for a Branding and marketing expert ? I help you design strategies and campaigns to your image, by combining my skills in marketing and communication, as well as ethics and consumer psychology. In each of my project, creativity, respect and ethos are at the heart of each of my reflections, in order to offer activations in total agreement with your values! My areas of expertise : - Marketing campaign: USP, big idea, 5 pillars of any campaign (communication, PR, SM, e-commerce, in-store) - Project management : ideation, partner contact, implementation of activations, operational... - Market research : analysis of trends, competitors, brand positioning, insights... - Marketing strategy : market analysis, consumer psychology, offer definition, pricing...

Previous Brands
Energie Fruit
Estée Lauder
VINCI Autoroutes
Work Experience
Brand Manager
Jun ‘20 - Aug ‘21
Energie Fruit

Product Development - Following of the products' development (R&D, pack...) - Conception of the marketing mix - Competitive & trends intelligence Strategy - Conception of the marketing plan (campaigns and launch activations) - Design of the new brand identity - Creation of e-marketing content (e-shop, retailers..) - Management of the PR plan with the agency

Product Manager
Jul ‘19 - Dec ‘19
Estée Lauder

Operational marketing - Participation to the 360° marketing campaigns ➞ ideation, management - Creation of marketing tools ➞ brief, management, distribution - KPIs tracking & performance analysis Trade Marketing & Merchandising - Merchandising implementation & management ➞ creations, distribution, maintenance - Coordination, implementations of trade animations - Management of POS launches ➞ organization, tracking, analysis

Marketing project manager
Jan ‘19 - Mar ‘19
VINCI Autoroutes

Operational marketing & Events - Event planning & logistic - Creation of marketing strategy & tools ➞ portfolio, explanatory leaflets - Performance analysis & strategic intelligence

Communication assistant
Jan ‘18 - Jun ‘18

Digital - Writing of product sheets & articles - Update & website animations Communication - Writing & creation of 360° tools ➞ press kit, leaflets... - Management of 6 projects & team coordination - Competitive intelligence & benchmarking

English - Fluent
French - Native
Portuguese - Work Proficiency
Spanish - Work Proficiency
Education & Training
Faculté d'Aix-en-Provence
‘21 - ‘24
Bachelor's degree
IAE Aix-en-Provence
‘18 - ‘19
MSc Marketing and Brand Management
Marketing and Brand Management
‘14 - ‘18
Bachelor in Business Administration
International Business and Marketing
Aix-en-Provence, France