Charlotte Cumin



Charlotte Cumin

Marketing Strategist

Current Location

Aix-en-Provence, France

Charlotte is available for work

Are you looking for a Branding and marketing expert ?
I help you design strategies and campaigns to your image, by combining my skills in marketing and communication, as well as ethics and consumer psychology.
In each of my project, creativity, respect and ethos are at the heart of each of my reflections, in order to offer activations in total agreement with your values!

My areas of expertise :

- Marketing campaign:
USP, big idea, 5 pillars of any campaign (communication, PR, SM, e-commerce, in-store)

- Project management :
ideation, partner contact, implementation of activations, operational...

- Market research :
analysis of trends, competitors, brand positioning, insights...

- Marketing strategy :
market analysis, consumer psychology, offer definition, pricing...

  • Brands Charlotte has worked with
    • Energie Fruit
    • Estée Lauder
    • VINCI Autoroutes
    • LVMH
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting

Brand Manager

Energie Fruit

Jun 2020 - Aug 2021

Product Development
- Following of the products' development (R&D, pack...)
- Conception of the marketing mix
- Competitive & trends intelligence

- Conception of the marketing plan (campa...

Product Manager

Estée Lauder

Jul 2019 - Dec 2019

Operational marketing
- Participation to the 360° marketing campaigns ➞ ideation, management
- Creation of marketing tools ➞ brief, management, distribution
- KPIs tracking & performance analysis


Marketing project manager

VINCI Autoroutes

Jan 2019 - Mar 2019

Operational marketing & Events
- Event planning & logistic
- Creation of marketing strategy & tools ➞ portfolio, explanatory leaflets
- Performance analysis & strategic intelligence

Communication assistant


Jan 2018 - Jun 2018

- Writing of product sheets & articles
- Update & website animations

- Writing & creation of 360° tools ➞ press kit, leaflets...
- Management of 6 projects & team coordinati...

  • Marketing Activation


  • Marketing Strategy


  • Brand Management


  • Brand Marketing


  • Influencer Marketing


  • Psychology


  • Consumer Behavior







Work Proficiency


Work Proficiency

Faculté d'Aix-en-Provence

Bachelor's degree


2021 to 2024

IAE Aix-en-Provence

MSc Marketing and Brand Management

Marketing and Brand Management

2018 to 2019


Bachelor in Business Administration

International Business and Marketing

2014 to 2018

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