With almost a decade of experience in public relations and celebrity/influencer marketing within the luxury watches, jewelry, and fashion industries, I am adept at transforming star and influencer power into measurable brand success. I excel in securing deals and nurturing relationships with top-tier talents. What truly drives me in this field is my passion for people – connecting them and forging authentic connections between people and brands. My extensive network spans celebrities, influencers, editors, publicists, agents, managers, and stylists, all primed to elevate your brand. Beyond deal-making and content creation, one of my key strengths lies in crafting and executing impactful influencer and product placement campaigns. What sets me apart is my ability to thrive in cross-functional roles thanks to my multilingual proficiency, adaptability and an understanding the importance of collaboration between Teams to attain shared objectives. Whether it's through strategic partnerships or innovative content creation, my goal is always to maximize brand exposure and drive tangible results. I am open for new job opportunities and freelance collaborations. Let's connect and elevate your brand together!
In this global , cross marketing and cross-functional role, I worked closely with the HQ and Local Markets’ PR, Marketing, Creative, Events and Advertising Teams to steer and execute OMEGA’s Ambassadors, Friends of the Brand, Celebrity, Influencer Marketing and Product Placement strategy to drive and increase brand awareness, achieve commercial success and share OMEGA's brand values in the digital age.
Steering OMEGA SA's global influencer marketing efforts , my focus has been on elevating brand awareness and commercial success through strategic partnerships. The execution of impactful influencer campaigns and product placements has been central to our team's achievements. My approach harnesses the synergy of cross-functional collaboration, uniting PR, Marketing, and Creative teams to craft and execute narratives that resonate with our audience. Fluent in multiple languages, including French, English, Italian and German , I leverage my multilingual skills to foster authentic connections across diverse markets, ensuring our brand's message transcends cultural boundaries.
Created and implemented media campaigns and strategic plans to successfully launch and promote new products and services; professional writing of press releases, social media communications, newsletters, web content; interacted and generated enthusiasm with the media editors/writers /influencers to seek for editorial opportunities and product placements; post- event/fashion shows PR. Clients: Karla Otto Faith Connection Reference Studios Berlin Dazed and Confused Faraone Mennella Christian Pellizzari Calming Park Boris Bidjan Saberi Komakino