Massimo Siena
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Italian Senior Executive with over 25 years of international career in the Innovation, Strategy and Operation fields, started as Industrial Designer till the positions of Brand Manager, VP and Chief Operating Officer for large Corporations and Premium Brands in the Consumer Goods, Services and Education industries.
Key competences:
• Design Thinking management approach
• General Management experience
• Start-up & Strategic business development
• Operations and Organisation direction
• Partnerships and New Business development
• Licensing and Brand Extension direction
• Brand and Marketing management
• Product innovation & Creativity direction
• Web & Social Marketing expertise
• P&L and Financial management
"..I particularly enjoy to design new scenarios and to create connections among people so that things can happen.."
- Brands Massimo has worked with
- HEAD
- Valerio Cometti+V12 Design
- C Quadra
- MASSIMOSIENA Consultancy
- IED - Istituto Europeo di Design
- FILA
- Invicta Spa
- SIGNO_Heinz Waibl
- Massimo's past titles
- Global Licensing
- Management Consultant
- Management Consultant
- Founder
- Chief Operating Officer
- Director Of Licensing
- Business Unit Director
- Product Manager
- Industrial Designer
Open to relocation
Open to Full-time work
- Permanent Positions
Consultant
Valerio Cometti+V12 Design
Dec 2019 - Sep 2020
New Business development and Project Management in the Industrial and Visual Design fields
Consultant
C Quadra
Jan 2019 - Sep 2020
New Business and Project Management support for Innovation, Corporate Strategies and Operations Management consulting, with a focus on the Company main activities in projects preparation and support t...
Founder
MASSIMOSIENA Consultancy
Jun 2014 - Sep 2020
Business Development - Brand Management - Design Innovation
(2016/2018) “Licensing & Franchising Director” LEGGENDE ITALIANE www.leggendeitaliane.it
“The world's first 4.0 foodstore”: international ...
Group Chief Operating Officer
IED - Istituto Europeo di Design
Jan 2010 - May 2014
IED Istituo Europeo di Design: established in 1966 in Milan, it’s actually the largest education European Company at University level in the Design, Fashion, Visual Arts and Communication areas with m...
GLOBAL LICENSING DIRECTOR
FILA
Jan 2005 - Dec 2009
Responsibility:
• FILA Global Product and E.M.E.A Countries Licensees management.
• Contract renewal negotiations and legal/financial conditions terms definition.
• Marketing and product support, coop...
License Management
(Advanced)
Design Thinking
(Advanced)
General Management
(Advanced)
Brand Management
(Advanced)
Product Management
(Advanced)
Operations Management
(Intermediate)
P&L Management
(Advanced)
Business Unit Mangament
(Advanced)
English
French
Istituto Europeo di Design
Industrial Design
1981 to 1985
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