Massimo Siena


Open to Opportunities

Massimo Siena

Global Licensing presso HEAD

Current Location

Milano, IT

Massimo is open to new work opportunities

Italian Senior Executive with over 25 years of international career in the Innovation, Strategy and Operation fields, started as Industrial Designer till the positions of Brand Manager, VP and Chief Operating Officer for large Corporations and Premium Brands in the Consumer Goods, Services and Education industries.

Key competences:

• Design Thinking management approach
• General Management experience
• Start-up & Strategic business development
• Operations and Organisation direction
• Partnerships and New Business development
• Licensing and Brand Extension direction
• Brand and Marketing management
• Product innovation & Creativity direction
• Web & Social Marketing expertise
• P&L and Financial management

"..I particularly enjoy to design new scenarios and to create connections among people so that things can happen.."

  • Brands Massimo has worked with
    • HEAD
    • Valerio Cometti+V12 Design
    • C Quadra
    • MASSIMOSIENA Consultancy
    • IED - Istituto Europeo di Design
    • FILA
    • Invicta Spa
    • SIGNO_Heinz Waibl
  • Massimo's past titles
    • Global Licensing
    • Management Consultant
    • Management Consultant
    • Founder
    • Chief Operating Officer
    • Director Of Licensing
    • Business Unit Director
    • Product Manager
    • Industrial Designer
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions


Valerio Cometti+V12 Design

Dec 2019 - Sep 2020

New Business development and Project Management in the Industrial and Visual Design fields


C Quadra

Jan 2019 - Sep 2020

New Business and Project Management support for Innovation, Corporate Strategies and Operations Management consulting, with a focus on the Company main activities in projects preparation and support t...



Jun 2014 - Sep 2020

Business Development - Brand Management - Design Innovation

(2016/2018) “Licensing & Franchising Director” LEGGENDE ITALIANE
“The world's first 4.0 foodstore”: international ...

Group Chief Operating Officer

IED - Istituto Europeo di Design

Jan 2010 - May 2014

IED Istituo Europeo di Design: established in 1966 in Milan, it’s actually the largest education European Company at University level in the Design, Fashion, Visual Arts and Communication areas with m...



Jan 2005 - Dec 2009

• FILA Global Product and E.M.E.A Countries Licensees management.
• Contract renewal negotiations and legal/financial conditions terms definition.
• Marketing and product support, coop...

  • License Management


  • Design Thinking


  • General Management


  • Brand Management


  • Product Management


  • Operations Management


  • P&L Management


  • Business Unit Mangament




Istituto Europeo di Design

Industrial Design

1981 to 1985

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