Creative and commercially astute Global Head of Creative & Design | NPD Innovation Lead with 15 + years of experience driving design-led olfactive innovation, insight & trend forecasting, and cross-functional collaboration for world-leading luxury fine fragrance, niche perfumery , beauty tech & wellness brands inc : LVMH | DIPTYQUE | DIOR | HARRODS | CLOON KEEN | CHARLOTTE TILBURY | SEPHORA | SELFRIDGES | LIBERTY | CLARINS ASIA .Known for transforming strategic insights into high-impact, trend-forward product designs and global launches, with a proven ability to lead multifunctional teams, manage product pipelines, and deliver elevated creative output. Expertise spans NPD, category planning, creative concept ideation and delivery, with a hands-on approach to coaching creative innovation teams, refining workflow efficiency, and championing innovation. CORE COMPETENCIES • Global Creative Project & Team Management & Leadership • Strong Olfactive acuity and knowledge of luxury fragrance design & development, product and market types. • Olfactive Educator & Trainer • Olfactive Market Trends • Insights & Analysis • Seasonal Fragrance Range Development, Planning & Trend Forecasting • Luxury NPD Product & Packaging Innovation (Fine Fragrance, Niche Perfumery, Beauty, Air Care, Diffusers & Lifestyle • Premium & Regulated Product & Packaging Development (Lifestyle, Beauty, Hospitality) NPD for Luxury Markets • Global Stakeholder & Supply Chain Collaboration | Regulatory, Packaging & Manufacturing Operations • Concept-to-Launch Delivery | Design Execution | Creative Direction | Commercial Strategy & Range Architecture • Market Research, Consumer Insights & Category Analysis • Premium Design Standards | Quality Control | Print & Production • Stage-Gate Development | Supplier & Cross-Functional Collaboration • Brand Positioning | Mood boarding | Visual Storytelling
Design and delivery of high-quality, creative, blended learning Global Fragrance Education & Marketing Toolkits for end-to-end consumer facing fragrance education programs Deployment of a wide variety of training methods including Classroom, In - Store, LMS, Digital & Experiential training ensuring alignment of global market-specific commercial and cultural needs.
Global Fragrance Education Consultant • Principal Olfactive Trainer Retail Education Design and Delivery of Olfactory Training & Workshops Design & Delivery of immersive engaging Fragrance Masterclasses , Immersive Training & Sprints for Global Fragrance Education • Sales & Retail Marketing Teams • Global Fragrance Trends & Insights • Market Analysis EU APAC ASIA USA • Niche Perfumery • Fine Fragrance Creation • Formulation Masterclass
Global Senior Project Manager • Innovation Lead • Fragrance & Beauty • APAC EMEA USA Creative Innovation of winning products and brand experiences for Premium Fine Fragrance • Niche Perfumery • Skin Care • Beauty • Personal Care • Air Care • Fragrance Houses • Botanical Ingredients Partners KEY SKILLS Innovation for a wide range of premium brands products and experiences delivering holistic engagement across multiple channels , driving growth and increased revenues for brands globally. NPD • Product Design & Engineering cross category inc : Luxury Goods • Fine Fragrance • Niche Perfumery • Skin Care • Beauty Brands and Specialist Fragrance Ingredients Global Project Management: 14 + yrs Project Management experience with solid experience of cross cultural teams in multiple geo locations. Management of cross-cultural geo dispersed teams, clients, stakeholders + external and internal Design Brand Marketing Sales and R&D Teams concurrently. Global Fragrance • Beauty Marketing Brand Comms : Execution & Delivery of Global Marketing Brand Communications, Content Strategies & Campaigns across all physical & digital touch points . Execution of Immersive In Store Luxury Retail Beauty Events, Environmental Design Pop Ups Visual Communications and Brand Activations. Delivery of Perfumery Trend & Insight Reports Proposals, Pitches for all Digital and Social Media Channels Brand Copy TOV Editorial Consumer Trend & Insight Analyst : Conversion of Academic and Industry Consumer Insights to identify and drive revenues using Qualitative & Quantitative methodologies inc: in-depth Market Research Studies & Trend Analysis • Market Survey Design • Sensory Panel Design and Management SEA APAC EMEA L'ALCHIMISTE PARFUMS (FR) Artisanal Consultancy Premium Fine Fragrance • Niche Perfumery • Skincare •Beauty • Cosmetics Inspired by Mother Nature Made in France 🇫🇷 www.lalchimisteparfums.com
WGSN MINTEL EUROMONITOR TREND BIBLE AGENCIES APAC EMEA • FREELANCE Luxury Market Research Consumer Trend Forecasting Insights & Analysis Cross Category - Premium Luxury Apparel • Fragrance Skin Care Beauty Market Research • Trend Analysis • Reporting Luxury • Premium Shopper Trends Insights & Analysis - APAC EMEA CHINA International Market Research Insight Analysis Key Areas : Sustainability • Circular Design
Designed and delivered Micro Enterprise Projects for Fashion Business Management. Created and delivered Training Programs in Laos, India, Bangladesh, Indonesia and regionally throughout S.E Asia.
Accomplished Country Head • Design Director with extensive in country design management (Asia APAC EMEA) experience across multi-product : RTW Womenswear, Active wear and Accessories ( Leather ), at both luxury brand level and premium market level for multi channel retail and wholesale brands across multiple markets specifically EU USA EMEA to achieve optimal results. Core Expertise Design Direction • Concept Ideate Prototype Test Make Design Innovation - Product Supply Chain / Production Management Sampling
Fragrance Skincare Body Care NPD Beauty Care NPD Packaging Design Print + Surface Design
Curatorial Assistant Nehru Gallery
Luxury Print Design : Apparel : Accessories : Interiors