EXPERTISE VENTE/PRODUIT/MARKETING/MERCHANDISING ET MANAGEMENT EXPERIENCE GLOBALE, EUROPEENNE ET NATIONALE QUADRILINGUE FRANCAIS-ANGLAIS-ALLEMAND-ESPAGNOL Domaines d'expertise : - Chaussures, Textile et Accessoires - Sport Performance : Sports collectifs, Sports de raquettes, Golf, Running, Outdoor - Sportswear - Business Plans, Stratégies et Tactiques intégrées Vente&Marketing - Création, Développement et Management de Catégories, Gammes et Produits, du briefing produit au sell in et sell out magasins - Organisation Go-To-Market et Management de la Distribution - Campagnes de communication digitales et trade marketing - Vente et Management de Comptes Globaux, européens et nationaux : développement de partenariats, assortiments, conditions de vente (annuelles et ad hoc) - Organisation commerciale et formation des équipes de vente - Responsabilité financière (budgets, prévisions de vente, pilotage de compte de résultat, animation de stocks) - Management de partenariats : agences de designs, agences de communications, partenariats marketing et industriels - Management d'équipe, management cross-fonctionnel - Expertise marché - consommateurs, produits, distribution, concurrence, tendances
- Development of existing business and opening of new markets - South Europe,Latin America, Middle and far East - Development of adapted business models for each market - Direct contact and teamwork with distributors, master agents or direct customers. - Management of distribution agreements with distributors, master agents and direct customers - Sales forecast, follow up and reporting - ...
Externalized Sales & Marketing Director in the Sport and Lifestyle Industry. - Current assignment : launch of the Outdoor Brand JACK WOLFSKIN on the French Market fro BDE SPORTS, Distributor of sport performance brands on the French Market. - General Management : 15 people team management, Sales audit, business plan, marketing and sales strategy, digital marketing plan, sales organization
- Sporting Goods Product Marketing - Sports Industry in Europe - Sporting Goods Brands and Distribution Strategies
- Reset and implementation of the Footwear and Apparel Strategies . - Owner of the Product Marketing Offer - Lead cross-functionally the design and development Process - Lead the Marketing Strategy, in particular the digital marketing campaigns, from briefing stage to establishing Tools used, content and media plan - Briefed and collaborated with Communication Agency to roll out a Footwear communication message aligned with Brand Platform. - Redefined and steered the Go-To-Market Process, from briefing stage to sample and Sales Tools delivery. - Participated and developped partnerships with Michelin, Wimbledon, Chamatex, 37.5 - Member of the Company Steering Committee
- Audit and Global Business Plan Apparel - Cross functional overview of all apparel related activities - Product Development and Development Process - Global market activities - Direct and indirect Team management
Contribute to a subsidiary more focused approach to ensure long term brand positioning and business development : - Teamsport 5 year business plan. - Sportlifestyle distribution. - B2B Platform to optimize customer service and facilitate order intake. - Member of Puma Sports Spain Management Team
Same mission as in CEU and France, plus : - Entire set up of Merchandising department, processes and businesses in Spain. - Support in development of SAP ERP at Merchandising level. - Member of Puma Sports Spain Management Team
Same tasks as at Puma France, plus : - Owner of Go-To-Market Process. - Merchandising and Assortment planning. - Customized and integrated Key Account Plans for our strategic partners. - Strategic Plan presentations to the Board of our Key Partners in Germany. - Lead of a project Group for a long term business plan Teamsport. - Management of 11 people directly in Germany and 14 indirectly in Switzerland, Austria, Benelux. - Member of Puma Germany Management Team.
- Category Management and Go-To-Market responsability - Collection Briefings further to Market, Competition and Trend analysis, as well as KAM and Field Sales feedback and figures. - Member of IPT Team : participation to International Meetings to represent Puma France and support International PLMs to build global collection. - Product Tools maintenance : Data, Samples, Pricelists, Catalogues. - Budgeting and Forecasting, Product KPIs management. - Sales Training and Support near Key Customers. - Support in internal Purchasing meetings. - Development and adaptation of Product Department, Management of 3 to 8 people (PLMs, Assistant). - Direct Management of Footwear Product Division from 2002 to 2005.
- Development and management of existing customer portfolio - Acquisition of new key customers in all distribution types (Sport chains, shoe stores, mail order, jeanners etc) - Annual Terms and Condistions negotiations - Sales and Product presentations in Footwear, Apparel and Accessories, Lifestyle and Performance