I'm a Digital Project Manager specializing in luxury and premium brands. With several years of experience at maisons such as Louis Vuitton, Hermès, Watchmaster, and PM Studio, I craft seamless digital experiences that elevate client engagement and drive brand excellence. My expertise lies in e-commerce, omnichannel strategy, customer journey optimization, and digital innovation — always with a refined approach tailored to the standards of the luxury industry. Based in Paris, I work fluently in French and English and thrive in international environments where precision, creativity, and service excellence meet.
- Testing Coordination: Led Non-Regression Testing (NRT) and supported User Acceptance Testing (UAT); ensured clear timelines and seamless user experience during platform migration and code release each sprint. - Jira Ticket Management: Assessed ticket priority and blocking status for production releases; verified whether issues were actual bugs or related to configuration/contribution. - Platform Usage for Troubleshooting: Utilised Adobe Commerce Cloud (BCC), Salesforce Commerce Cloud, CoreMedia Studio, and Algolia to conduct initial ticket analysis and support issue resolution. - Contribution & Stock Management: Centralised and followed up on contribution and stock update requests; maintained complete and up-to-date test scenarios for preproduction environment stability. - Cross-Team Communication: Facilitated effective coordination among up to 16 development squads and 3 offshore testing teams; ensured consistent alignment on releases and feature updates. - Weekly Knowledge Transfer Sessions: Organised and moderated weekly sessions for squads to present new features, UI updates, and functional changes to the testing and deployment teams. - Training & Onboarding: Provided onboarding and hands-on training for 6 new team members and 4 tribe collaborators; helped them understand the release process and key tools used. - Squad Specialisation: Assigned to the Product Catalog squad, focusing on product data quality and functionality across Product Description Pages, Listing Pages, Search Pages, and global search. Then to the Chinese website squad, leveraging unique expertise on legacy systems; simulated order processing on preproduction using Postman. - Replatforming Project Involvement: Acted as liaison between development and offshore testing teams (India); gathered requirements, tracked code updates, and created testing scopes.
- Development and deployment of omnichannel services: Benchmarked, developed, tested (UX, cross-browser and cross-platform), and rolled out in-house or partner-built omnichannel tools and services. - Testing and issue resolution for e-catalog app: Tested weekly updates on the e-catalog application, collaborating with the IT operator to resolve anomalies, reducing issues by 60% over 6 months. - Creation of a corporate content-sharing platform: Designed an internal online space for sharing corporate gifting, uniforms, and service guidelines while enabling idea exchange between stores. Helped harmonise global services, strengthen team bonding, and reduce email volume by one-third. - Uniform development and logistics management: Led uniform development, improved fabric quality, handled orders and logistics, resolved COVID-related constraints, and organised photoshoots in coordination with 5 departments. - Organisation of an international internal seminar: Planned and hosted a hybrid-format seminar for over 50 employees worldwide to present new corporate values and facilitate collaborative problem-solving and team-building activities.
- Social media strategy and content creation: Developed and executed strategies across Facebook, Instagram, and Pinterest, boosting organic engagement by 30% to 150% through animations and community management. - Multilingual content translation and SEO writing: Managed translation and keyword optimisation of the Online Journal, product, and category pages in five languages (English, French, German, Spanish, Italian), aligning with internal link structure (Translating English or German to French myself). - Backlink and SEM management: Oversaw the backlink agency and implemented SEM strategies for the French market, improving backlink quality by 15%. - Non-regression testing of content: Performed pre-publication testing on all digital content (posts, newsletters, webpages) across platforms and devices. - A/B testing for paid media: Ran comparative tests on SEA and ad campaigns to optimise performance.
- Luxury promotional projects management: Led end-to-end project scoping and planning for gift-with-purchase campaigns; successfully delivered a key client project for the first time in 4 years, on-time and on-budget. - Coordination of project operations: Handled retro planning, team meetings, timelines, and budgets across 20+ projects for major luxury brands. - Supplier collaboration and deliverables management: Worked closely with factories, showcasing proactivity and precision in written communication to ensure timely deliveries. - Logistics software testing and optimisation: Acted as usability tester for the new logistics software, identifying improvements that reduced daily logistics workload by 30%.
- Regional research and sustainability reporting: Conducted in-depth analysis of regional specifications in New York and California for the ecological transition roadmap. Delivered detailed reports on budgeting, legal constraints, and implementation procedures, alongside global and store-specific ROI projections. - Procurement and order management: Handled purchase orders for 50 stores in Quebec and accurately entered all North American POs into the central system. - Documentation and archive organisation: Structured and digitised construction and store layout documentation for the North American retail network.