Andrea Morin
I'm a Digital Project Manager specializing in luxury and premium brands. With several years of experience at maisons such as Louis Vuitton, Hermès, Watchmaster, and PM Studio, I craft seamless digital experiences that elevate client engagement and drive brand excellence. My expertise lies in e-commerce, omnichannel strategy, customer journey optimization, and digital innovation — always with a refined approach tailored to the standards of the luxury industry. Based in Paris, I work fluently in French and English and thrive in international environments where precision, creativity, and service excellence meet.
Assistant Release Manager | LV_NEO @ Louis Vuitton - Coordinating product setups for reliable testing scenarios in the pre-production environment. - Serving as a connector between Louis Vuitton's development teams and the automate NRTs testing teams in India. - Conducting knowledge transfer sessions and defining guidelines for automated sanity checks. - Analyzing and triaging raised tickets for impactful resolutions. - Contributing insights during daily or weekly meetings and the quarterly PI planning sessions to bring up the testing needs and requirements within the development schedule.
- Growing knowledge on the market through benchmarks - Creating contents (training film, photoshoots, illustration through artists) - Realization if the monthly internal newsletter keeping track on the Retail Development teams’ projects - Treating and analyzing data - Assisting in the creation of new digital tools - Keeping track of the project to improve packaging
6 months internship post-graduating the BBA INSSEC to gain more work experience, in a new position, through a new work environment and new tasks. Watchmaster makes buying and selling luxury watches online how it should be: comfortable, safe, and fast. Performed missions: - Translating texts for the website's journal (EN to FR). - Uploading articles online in HTML through the backend (in FR, EN, ES, IT). - Social Media Management (Facebook, Instagram, Pinterest): Developing social media strategies to increase brand awareness and engagement.
7 months end-of-studies internship within the BBA INSEEC Bordeaux program. Performed missions: - Intermediary between brands (or their fashion house) and the perfect GWP they want to make. - Brief reception and analysis. - Matching budget, dream look, and quality for the brand's gift with purchase. - Link between the client and the factories producing the GWP. - Beta tester to develop the company's new logistic software.
Summer break full work position. Performed missions: - Customers welcoming and advising. - Sales. - Reception of the deliveries. - Facing.
Performed missions: - Following up with Retail/Outlet locations and supporting office facilities to verify completion of work orders or address any of their concerns - Completing a detailed analysis of the all possible improvements costs, constrains, and advantages for the stores of the States of California and New York - Assisting in the completion of work orders for designated service areas - Maintaining and updating Boutique Care Manual, along with project files, documents, drawings, etc. - Assisting with special projects and implementations to drive efficiency in Boutique Care and Construction Depts. - Tracking and timely up keep of invoices and POs - Providing logistical assistance for New Store Openings (calendar management, team updates, ordering of supplies)
Family-owned business in the creation and maintenance of swimming pool, hot tubs, hammam, and sauna, operating on the Atlantic French Island île de Ré since 1992. Performed missions: - Maintaining the water chemical balance. - Cleaning the pool, its equipments, and prevent issues. - Fixing the filtration, heating, and treatment systems.
Sales internship included in the program of the BBA INSEEC. Performed missions: - Customers welcoming and advising. - Meeting sales objectives. - Reception of deliveries. - Renewing the shop window. - Updating the sales indicators in the follow up document.
As a school ambassador organizational skills, teamwork and being responsible are mandatory. Performed missions: - Representing the BBA INSEEC at forums, students lounge and any other events the school takes part into: Meeting high school students (and/or their parents) who might be interested in studying as International Bachelor in Business and Administration students. - Part of the organization of events linked to the school: > Entrance examination > Open days > Campus day (all the future freshman are invited at the beginning of the summer to meet each other and take part in activities that will introduce them to the life they will have as students of the BBA INSEEC). - Responsible for calling prospects before various events to confirm their participation, if they needed directions, help with transportation, or housing.