Kritika Modi
I bring strong retail experience from Massimo Dutti and Liverpool FC, excelling in customer service, styling, visual merchandising, and stock management. Passionate about fashion, I adapt quickly to luxury and high-street environments, consistently delivering a premium, personalised shopping experience and supporting smooth store operations.
Provide exceptional customer service, assisting clients with styling choices and ensuring a premium shopping experience. Maintain high visual merchandising standards, keeping displays fresh, organised, and aligned with brand guidelines. Support stockroom operations, handling garment protection, security tagging, and inventory management. Work closely with the team to ensure smooth back-of-house maintenance and operational efficiency.
Styled high-profile clients for movies, music videos, and fashion campaigns, ensuring every look matched the brand's vision. Led styling for 100+ models at Ajio, one of India's leading e-commerce platforms for daily product shoots, ensuring brand consistency, trend accuracy, and high visual impact. Managed wardrobe selections, garment care, and security procedures, ensuring high-value pieces were maintained to the highest standards. Collaborated with global brands like Calvin Klein, Diesel, Armani, and Superdry, strengthening my expertise in luxury fashion. Organised and led photoshoots, fittings, and backstage styling during major productions.
Styled for London Fashion Week, Bollywood productions, and advertisements, bringing creative vision to life. Worked as Head Stylist for a T-Series music video, curating looks that reflected the director's artistic vision. Ensured seamless garment management, from stock organisation to on-set styling and last-minute adjustments. Built and maintained strong relationships with designers, photographers, and production teams.