Anton Petrov
antonwpetrov@gmail.com I have extensive retail experience, notably as a Sales Assistant at COS. I excel in customer service, stock management, and driving sales to meet targets while maintaining brand standards. Proficient across various retail environments including high street, premium, and luxury stores.
• Overseen Haleon's media financials, assets, and campaign performance across the Northern European market and increased the number of successfully delivered media campaigns • Led client communications, updates, and escalations for all operational matters • Tracked, managed, and reported on key projects ongoing progress and challenges • Collaborated with agency teams and external partners to address areas of attention
• Expanded the publisher network in all key global markets by promoting the agency's digital products and services • Account management, invoice processing, and payments for over 300 websites • Managed and supported team members and media partners across the world • Produced client publisher lists and delivered plans for display and video campaigns
• Designed and improved BAU, loyalty B2C email, and SMS campaigns to over 1.5 million contacts • Created personalized content and optimized CRM platform • Briefed design assets creation, conceptualized and developed channel insights • Monitored and reported the daily campaign performance
• Created, deployed and data analysed the B2B / B2C email marketing campaigns to nearly a million contacts • Optimised SEO performance and designed custom landing pages • Managed SMS campaigns, push notifications and offered social media customer service • Coordinated, managed, and attended nationwide events
• Wrote, tested and managed B2B and B2C email campaigns • Upgraded the CRM system, conducted and analyzed survey research • Produced digital and print marketing collateral, case studies, interviews and presentations • Assisted with events organizing and running the social media accounts organically increasing the following by 25%
• Designed, deployed, and monitored B2C email, social media, and direct mail campaigns • Optimized customer journey and coordinated the production of images, videos, and graphics • Worked across data reporting and improving customers' purchase experience
• Deliver excellent customer service across the shop floor, fitting rooms, and cash register, adhering to brand standards • Maximize sales to meet personal and store targets while representing the brand's values as an ambassador • Manage deliveries, stock replenishment, in-store promotions, and maintain store appearance to brand standards
To Whom It May Concern, I had the pleasure of working alongside Anton Petrov during his time at COS, where his exemplary qualities quickly became apparent. Anton consistently demonstrated a strong sense of professionalism, being punctual, proactive – and always presentable. His natural ability to connect with customers through his engaging and personable demeanor is truly commendable. Anton has a unique talent for creating personalised experiences that make clients feel both valued and understood. One of Anton's standout strengths is his ability to navigate challenging situations with diplomacy and tact. Even in the most complex circumstances, he remains composed and ensures outcomes that benefit both the customer and the company. Additionally, his keen awareness of industry trends and evolving consumer preferences allows him to anticipate needs and remain agile in fast-paced environments, which is a rare and valuable trait. Anton’s professionalism, combined with his excellent social intelligence, makes him an invaluable asset to any team. I am confident that he will continue to excel in any future opportunities and I wholeheartedly recommend him. Sincerely, Robert Xavier Smith