Visual Communication Design Graduate, based in Ahmedabad. Has multi-disciplinary approach to designing creative solutions. Key Areas of practice are identity, branding, space & experience design
Graphic Designer for the LCC History Project Developed a triptych of three composite images showcasing 139 LCC prospectuses, utilizing existing digital scans, to visually depict the evolution of the College and design changes throughout the 20th century. Collaborated with the LCC History and ASCC team, presenting edits at scheduled times for approval, and incorporating feedback to ensure the final design met project requirements. Coordinated with the LCC Learning Environments Manager to prepare images for external printing, adhering to UAL branding and accessibility guidelines, and ensuring compliance with printer specifications. Delivered high-resolution digital files of the triptych suitable for various formats, including print, screen viewing, and social media, ensuring accurate sizing by measuring display spaces within the College.
• Spearheaded the identity creation for the Trans in the City Student Ambassador, ensuring the branding resonated with the target audience and embodied the initiative's core values. • Established and expanded visual language across marketing materials through cohesive branding strategies, resulting an increase in brand visibility and student engagement.
• Conducted on-site inquiries and user studies to identify pain points and develop an intuitive, minimal wayfinding system for the Grad show, resulting in an enhanced navigational ease. • Followed a meticulous process to design appealing signage layouts, integrating typography principles and colour schemes, while ensuring consistency with the style guide. • Collaborated with management and college administration to analyse accessibility requirements, conducting thorough user research and assessments to identify specific needs. • Enhanced print sourcing strategies by integrating eco-friendly printers and materials, resulting in a 50% reduction in costs while preserving print quality for signage through streamlined coordination in printing logistics.
• Delivered comprehensive program, facility, and student life details to prospective students and visitors through campus tours. • Collaborated seamlessly with admissions staff and academic departments for accurate information dissemination.
• Leveraged my diverse skill set in visual communication to deliver impactful projects across multiple design disciplines, including graphic design in digital & print, exhibition graphics, way finding, branding, identity development, & marketing. • Utilised my diverse skill set to translate concepts into effective designs, managing client expectations and ensuring on-time, on-budget project delivery. • Onboarded & trained interns, equipping them with skills to contribute meaningfully to the projects and the company. • Crafted holistic branding, packaging & in-store graphics for Portico New York, (Lifestyle brand specialising in premium bedding & soft furnishing), resulting in an increase in brand awareness. Partnered cross-functionally with Portico’s marketing and sales teams to understand brand goals and target audience. • Successfully executed large scale branding design projects for 2 national museums (LLDC & KOBA), including an unified identity, intuitive wayfinding system, collaterals, environmental graphics & engaging social media creatives, which boosted visitor experience & online presence. • Led the development of a new dynamic brand identity & website design for Oases Studio. Built an user-friendly website for Oases Studio, leveraging HTML, CSS, and WordPress to optimize the experience and overall performance.
• As part of my graduation project, I crafted an Identity & branding system for a newly built Jain heritage museum in Ahmedabad. • Developed holistic way-finding system & exhibition graphics for the museum in phase 2 of the project. • Collaborated effectively with the design team, leveraging skills in presentation, pitch presentations, mockups, and asset creation to contribute to various projects and initiatives.
• Conceptualised and executed comprehensive identity and branding strategies for the 'Network of Indian Cultural Enterprise' (NICE), solidifying its visual identity and enhancing brand recognition. • Spearheaded collaborative efforts within the design team, ensuring seamless execution to meet project objectives and maintain brand consistency. • Cultivated an acute attention to detail and visual aesthetics while delivering high-quality assets tailored for diverse platforms, elevating the brand presence of two major consumer-facing brands. • Additionally, crafted bespoke digital illustrations and icon graphics for a website, enriching its visual appeal and user experience through engaging visual elements.
• Contributed to the development of a display typeface called ‘Barmer, appliqué phool patti’, inspired from indigenous Rajasthani craft. Currently available for purchase on typecraftinitiative.org • Utilised vector software and typographic principles to design and develop high-quality, appealing typefaces and developed the alpha-numeric glyphs, & assisted the type foundry to ensure technical execution. • Involved in the initial conceptualisation, ideation and visual research phase for development of new typeface inspired from Mithila craft of Bihar.
• Conducted research on Indian handicrafts and communities to develop a moodboard for the company’s brand presence, showcasing its products by presenting the history of each craft through effective storytelling. • Designed and illustrated over 50 icons and product-related posts, enhancing Ekasth’s social media presence and driving a 30% increase in user engagement and 10% increase in followers. • Created short videos showcasing Ekasth’s products, garnering engagement, views and increasing brand visibility. • Developed a comprehensive studio brand manual, streamlining internal processes and ensuring brand consistency across all platforms.
• Contributed as a team member during the conceptualisation & pre-production phase for the KROK Festival 2020 launch film. • Designed a pitch presentation for a new kids’ cartoon. • Assisted the in-house graphic designer to develop social media content and publication.
• Conducted secondary research, documented findings in an organised manner for the team to refer during ideation process. • Designed layouts on Adobe Indesign for furniture brochures, catalogues, and in-house posters. • Provided essential support in day-to-day studio operations, ensuring smooth workflow and optimising team productivity. • Proficiently utilised Microsoft tools such as Excel and Word for research documentation and synthesis, organising data for easy reference and analysis. • Managed various tasks including typesetting documents, preparing print-ready files in different formats, and coordinating with print vendors for production. • Ensured print materials met quality standards and specifications, overseeing print finishing processes for optimum output. • Assisted the senior designer by contributing to architectural model development.
• Spearheaded comprehensive branding & packaging design for over 12 products for the millet food brand. Elevated brand experience & increased sales by 10%. • Crafted a minimal identity and visual language for the clothing brand, further extended the branding on their social media to ensure consistency. • Designed eye-catching packaging for Vida Boa, based on deep market research to incorporate iconic cultural elements and establish a distinct shelf presence. • Developed a grocery inventory app with engaging graphics, boosting organization and streamlining tasks. Increased engagement by incorporating interactive elements such as gamification & personalized experiences during the feedback and testing stages of the app. • Other projects include Slice Summit London, Pet-a-Pet, and Zaspa Productions, where I utilized motion graphics to create engaging interactive elements such as logo reveals, product demos, animated social media campaigns, and explainer videos.