Mi Tran

Set up way of working and collaborating process between Global brand team, in-house creative studio and local marketing teams as well as cross-functional teams (Growth, Media, Social, CRM, Artist Marketing) Define Deezer new global brand platform and strategy and brand stewardship Build positioning toolkits for Deezer sub-brands/ offers, guide the in-house creative studio (designers and copywriters) on brand systems design, tone-of-voice and strategic brand campaigns, digital acquisitions, Social and CRM campaigns Design and lead brand localisation workshops with key markets (US, DE, MENA, BR) to evangelise the revamped global brand positioning. Work closely with local markets to bring to life the revamped brand platform via local marketing campaigns (TV, Out of home and Digital) Define and monitor key brand & campaign KPIs using a combination of brand health tracker, internal data and third party studies (Facebook Brand Lift and Google UAC data)

Lead research for key European markets (FR, UK, DE) Work closely with Central Brand team, marketing teams across regions and Research partners to develop global Deezer brand positioning

Lead campaigns from creative briefing to concept and production (including TV Commercials, print, digital, POSM) Project management to ensure the successful launch of all Samsung flagship models (S Series, Note Series, Tablet) Build relationship with senior clients

Support Planning Director in uncovering consumer insights, creative brief writing and briefing Collaborate with regional offices to localize Global communications strategies

Set up, recruit, manage and mentor the Strategic Planning team, consisting of 2 junior strategists Driving force on trends and consumer insights to feed in brand strategy, creative brief development and pitches Articulate and localize Global brand strategies to reflect the reality of local market situation and cultural insight Develop brand positioning, brand strategy, brand book and integrated campaigns for key clients in CPG and Pharmaceutical Lead brainstorm, strategy and ideation workshops with internal creative team and external client Lead strategic pitches spanning across APAC

Plan and execute research projects from proposal preparation, sample design, focus group moderation to reporting Prepare and present research findings to senior clients

Build and up-skill the brand strategy team in France to support local business objective while aligning with teams across Europe, North America, MENAT and APAC, ensuring collaboration, scaleability and effectiveness Build inspirational narratives and thought-leadership topics informing brands and agencies with the opportunity TikTok brings to brand-building, owning the cultural zeitgeist, driving campaign performance and facilitating creativity. This is achieved through partnership with the Marketing Science and Product teams using insights from Global Web Index, 3rd party studies, TikTok internal data and Trend watch platforms Lead on strategic verticals for France including Luxury, Beauty, Entertainment, Tech and Travel. Build relationship with Chief Strategy Officer and senior clients (CMOs, Marketing Directors) to inspire them of the value driven by TikTok and establish TikTok as an indispensable part of the media plan from an owned, paid and earned perspective