Filippo Bernasconi



Filippo Bernasconi

SVP Brand and Creative Direction Shoes and Accessories

Current Location

Tessin, CH

Filippo is available for work

Highly accomplished professional with over 20 years of experience in the
fashion industry in the areas of collection merchandising, design and
buying. Recognized consistently for performance excellence and
contributions to success with luxury and premium brands. Strengths in
strategic brand positioning, creative direction and product development
backed by strong knowledge of global markets and extensive experience
in managing large teams.

  • Brands Filippo has worked with
    • Lorenzo Banfi (Lario 1898 spa)
    • Bally
  • Filippo's past titles
    • Senior Vice President Merchandising
    • Merchandising Director
    • Vice President of Merchandising
    • Senior Footwear Designer
    • Product Manager Accessories
    • Divisional Merchandise Manager
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions

Senior Vice President Brand and Creative Management Shoes & Leather Accessories


Sep 2016 - Apr 2022

• Creative direction for BOSS and HUGO S&A collections, fashion shows and capsule collections (man and woman shoes. large leather goods and belts)
• Direction of merchandising activities: collection f...

Creative and Merchandising Director

Lorenzo Banfi (Lario 1898 spa)

Dec 2015 - Aug 2016

• Global relaunch of historical Lorenzo Banfi shoe brand
• Direction of design and development of collections
• Merchandising plan and definition of collections
• Pricing and brand positioning
• Conce...

Vice President, Global Merchandising and Buying


May 2012 - Dec 2015

• Responsible for all merchandising activities for all categories (men and woman's shoes, accessories and ready to wear)
• Planning and definition of collections
• Conception and implementation of pro...

Senior Head of Brand and Creative Management Men's and Women's Shoes and Accessories


Jul 2006 - Apr 2012

• Creative direction for men's and women's BOSS and HUGO Shoes and Accessories brands (footwear, leather goods, small leather goods, and belts)
• Overseeing all brand management activities: merchandis...

Product Manager Shoes and Accessories Men's


Nov 2004 - Jun 2006

• Startup of the shoes and accessories business unit following the acquisition of previously licensed products
• Direction of design and technical development for men's collections of BOSS Black, Sele...

  • Collection Merchandising


  • Product Development


  • Shoe Design


  • Creative Merchandising


  • Retail Buying


  • Creative Direction










Université de Lausanne


1995 to 1999

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