With 20+ years at the helm of accessories design and management, I have redefined luxury collections, resulting in a substantial turnover increase and market share growth for international high-caliber brands such as Hugo Boss, Calvin Klein and Marc O'Polo. Mastery in design, trend research, material procurement and collection development has been the cornerstone of my strategy, enabling luxury startup brands to flourish in the competitive accessories landscape. Adept in creative management and fluent in three languages, my expertise spans across premium and luxury brand consultancy, with a focus on strategic market launches/relaunches and cost-effective production solutions. The success achieved through innovative design, trend & colour research and strategic supplier networks, including a 100% turnover boost for new women's handbag collections, reflects my dedication to excellence and market responsiveness. Leading with creativity and a collaborative spirit, I have empowered brands to deliver exceptional value to their customers, solidifying their positions in the luxury accessories domain.
• Led the re-launch and upgrade of bags and accessories collection at Marc O'Polo, reducing material costs by 30%. • Established a new supplier and producer network in Italy and Asia through own portfolio, collaborating closely with industry leaders. • In charge of collection design and development, material selection and procurement, trend and colour research. • Successfully met collection deadlines reporting to and working closely with former CEO and Design Director of Liebeskind Berlin.
• Led and designed first ever complete range of Large and Small Leathergoods for Comma GmbH Germany. • Met deadline of six weeks to deliver the winter 2014 collection by using personal contacts in Asia to swiftly produce first ever freestanding bags collection. • Increased brand sales by 100% by making the German renowned High Street brand enter the Accessories business. • Contracted with new leather and PU suppliers for an upgraded collection, designing first ever personalised metal hardware package.
• Led the successful Relaunch of Calvin Klein's and Marc o'Polo’s accessories collections in Europe, exceeding turnover forecast by 2M+. • Developed new supplier networks for MOP, Comma and luxury start-up accessories brands Heavens Genève, Selena Kaya, boosting market shares and success. • Introduced unique women’s handbag collections, doubling clients’ turnover and expanding into new markets. Clients: Calvin Klein, Marc o' Polo, Comma, Samsonite, Heavens Genève, Selena Kaya
• Led the re-launch of Calvin Klein Jeans bags and accessories collection in Europe, achieving €8M turnover, €2M over forecast. • Designed and managed 120 styles of leather goods across four collections per year, exceeding sales targets. • Collaborated with European Head of Design Accessories to design and develop collections, source materials and drive product innovation.
• Launched first ever Boss Orange Accessories Collection, surpassing Boss Black sales and gaining extensive international press coverage. • Designed 2 bestselling IT bags for 6 seasons, utilizing trend research and materials sourcing expertise. • Managed collection design, planning and development, material research, fostering supplier relationships and driving growth.
• Bags and accessories collection which was sold worldwide in shops at New York, Japan and Milan. • Sole responsible for design, development, material sourcing, supplier engagement, and public relations. • PR coverage in Italian fashion magazines, including a designer interview for the leading Fashion Magazine, Italy.