Highly creative, results-driven and strategic Marketing Director with over 14 years of experience in developing and implementing innovative marketing strategies that drive revenue growth for top consumer brands. A collaborative leader who builds effective consumer brands and works cross-functionally in global environments to drive the commercial agenda. CORE COMPETENCIES Strategic Marketing Planning • Budget Management • 360° Marketing Communication • Digital Marketing • Omni-channel Marketing • CRM • End-to-end campaign management • Channel Management • Brand Management
www.townhouse.co.uk Townhouse is a high-end, luxury nail salon chain. Headcount: 200, Number of salons: 40 Key Responsibilities: - Responsibility for all traditional marketing activities of new luxury salon openings such as outdoor advertisement planning & buying, promotions, local & strategic partnerships, and corporate offers to maximise brand exposure. - Executed new salon launches. - Prepared, tracked, and reported marketing budget spreadsheets and overall strategy documents. - Responsibility for monthly KPIs set-up, calculation, and tracking. - Managed all digital marketing channels and SEO tasks, allocating the budget, reporting, and tracking to maximise ROI. - Responsibility for all CRM activities, market research and data analysis. - Responsibility for the new mobile app launch project, developed the strategy and created the implementation phases. - Supported recruitment in hiring mid-level positions and developing teams. Key Achievements: - Created KPIs to measure success of the marketing campaigns. - Initiated the traditional and digital marketing activities and appointed the Company’s first digital media agency.
www.bgstore.com.tr B&G Store is a global children’s clothing company with more than 100 stores worldwide. Headcount: 700, Number of stores:117 Key Responsibilities: - Responsibility for the UK region’s yearly budgeting & forecasting, P&L ownership, brand strategy, campaign management, market search, quarterly VAT calculations, payroll, PAYE and pension management, annual accounts, pricing, stock valuation, team building, recruitment, e-commerce, Lease negotiations, HR, staff training, VM, contractor relations, marketing plans, brand collaborations, social content creation and in-store events. Key Achievements: - Market Growth: Successfully launched the brand to the UK region and reached the second highest turnover in global stores with £400k while demonstrating a high capability in developing brand identity in new markets. - Innovation in Quality Control: Created a new and improved global product quality system that led to an increase of global efficiency by 8%. - Logistical Innovations: Created a new global consignment reporting system that led to a decrease in shipment costs by 15%.
www.tutakids.co.uk London-based multi-brand premium clothing shop for children. Headcount: 3, Number of corners: 2 Key Responsibilities: - Managed yearly budgeting & forecasting, annual accounts, P&L, stock valuation, payroll, PAYE and pension, monthly bookkeeping, quarterly VAT calculations, payments & banking and pricing. - Identified sector trends, led competitor analysis, market research and created strategic commercial plans to drive brand growth. - Responsibility for all branding, marketing and PR related activities; including digital channels. - Managed cross-functional agencies such as; PR, creative, content, SEO, logistics, accountant, manufacturer. - Led all sales activities, trade shows, retail shows, pop-ups, strategic collaborations, new season launch events and sample sale events. - Responsibility for multi-channel sales management for different B2B partners. Key Achievements: - Successfully created the brand identity and marketing campaigns that lead to a 21% profit in the second year of the company. - Accomplished the brand launch to the media and established strong PR links and achieved increased brand exposure.
www.sunglasshut.com Sunglass Hut is the largest retailer of luxury and premium sunglasses. Headcount: 80,000, Number of stores: 9200 Key Responsibilities: - Responsibility for brand and marketing budget management and creating and delivering strategic marketing plans. - Managed all marketing, branding and PR related activities. - Trained store personnel for VM, marketing and branding related topics. - Initiated marketing activities with the partner Boyner for Sunglass Hut corner stores and managed this channel’s all marketing related activities with a separate marketing plan. Key Achievements - Managed the allocated budget that led to 40% decrease in the cost of all branding and VM materials. - Developed and managed marketing campaigns, barters, sponsorships and 3rd party agreements that led to customer engagement and sales growth by 15%. - Successfully launched the brand to the region and initiated the PR activities by hosting Georgia May Jagger for Istanbul Fashion Week. - Activated the website and all social media accounts of Sunglass Hut that led to an increase of 2% in sales.
www.haker.com.tr Haker Group is the main distributor of leading luxury cosmetic & beauty brands in Turkey. Headcount: 30, Number of corners: 28 Key Responsibilities: - Developed B2B and B2C marketing, brand & sales strategies for the luxury cosmetics brands; Creed Fragrances, SJAL Skincare, June Jacobs Spa Collection, Neulash and Neubrow. - Executed all pricing activities, prepared the price offers for both wholesale & retail and managed B2B orders. - Prepared marketing & media plans for brands and managed digital & social channels. - Conducted market research for new sales outlets and new brands both locally and globally. - Prepared monthly sales, marketing and PR reports for each brand. - Prepared press kits, press releases and tracked news reflections. - Managed new product and brand launches both with consumer and PR events. Key Achievements: - Initiated product launch, sponsorship and business partner events that led to 5% increase in sales. - Opened the first showroom of the Company in Istanbul and handled all branding and VM elements. - Started B2C CRM activities and established a customer database for the first time. - Added new brands and increased the number of new sales points that led to 12% increase in sales.
www.harveynichols.com Harvey Nichols is a British luxury department store chain. Headcount: 2000, Number of stores: 7 Key Responsibilities: - Executed all marketing related activities of Demsa Group’s Luxury Category including 2 Harvey Nichols stores, 11 Brandroom stores and mono brand luxury stores such as; Michael Kors, Elie Tahari, Diane Von Furstenberg, Longchamp, Salvatore Ferragamo, Juicy Couture, D&G, Gerard Darel and Kurt Geiger. - Prepared the media planning and budget allocation. - Managed the launch events for Michael Kors, DVF and Elie Tahari and press events for Salvatore Ferragamo and Longchamp. - Executed Harvey Nichols FW11 campaign photo shoot in London, UK and created Harvey Nichols gift catalogues & seasonal magazine and executed their corporate sales. - Collaborated with PR department in communicating with media, prepared press kits & press releases. - Worked closely with CRM team for data gathering and customer satisfaction via content creation. Key Achievements: - Created the design, content, and branding of Brandroom’s web page and activated it. - Decreased the cost of all store consumable products by 25%. - Activated social media accounts and launched in-store blogger events for the first time. - Conducted face-to-face interviews with Michael Kors and L'wren Scott for the Turkish media.
https://www.nike.com/tr/ Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear. Headcount: 79,000, Number of stores: 1046 Key Responsibilities: • Assisted with market analysis, customer insight, brand communication and participated in Nike’s branding and consumer development projects such as; The Human Race and Nike Sportband.
RUSI is the leading forum in the UK for national and international Defense and Security, which studies developments in military doctrine, defense management and defense procurement. •Have a published article in RUSI publication and an on-line posted commentary. •Researched the controversial topics of international defense, assisted many conferences.