Global Apparel Print and Graphic Designer Creative, resourceful, and highly motivated design professional with 15+ years of combined experience in print design, fashion design, and graphic design. Reputable track record in motivating and leading teams to meet deadlines while guaranteeing quality, consistency, and brand alignment. Skilled in managing workflows, allocating resources, and collaborating with design teams, fashion designers, buyers, suppliers, and key stakeholders to achieve long and short-term goals. Compelling communicator with strong organization, problem solving, and interpersonal skills and proven success in blending creativity and technology to design and develop innovative print/apparel solutions for international, well-established brands. Adept at sourcing and developing new printing techniques, fabric bases, and fabric manipulations by continuously seeking and analysing industry design trends.
Global Apparel Print & Graphic Designer | Open to Freelance Collaborations Since 2022, I've passionately navigated the global fashion realm as a freelance designer. Specializing in Menswear, Boyswear, and Toddlers for licensed apparel and fashion, I engage with diverse brands and suppliers. My strength lies in transforming creative briefs into visually striking designs. Notably, I've made impactful contributions to esteemed clients, including Bettex and Brands Alliance, underscoring my commitment to delivering innovative and on-brand solutions in the dynamic landscape of fashion.
Throughout my time as Lead Designer, I maintained a global perspective on trends related to all key client accounts. Collaborating closely with the sales team, we collectively prioritized requests and crafted original, purposeful artworks and shapes in response. My role involved not only meeting client needs but also proactively developing new trends, presenting them to clients and buyers, and providing guidance to my colleagues. I dedicated myself to applying industry knowledge to forecast fashion trends from various sources, ensuring our designs remained ahead of the curve. Innovating within the realms of fashion and licensing, I played a pivotal role in developing new print techniques, fabrics, washes, colors, shapes, and intricate details. Among the key accounts I managed were industry giants like Primark, John Lewis, George (Asda), and Next. Through my efforts, I contributed to the success of these partnerships by delivering designs that resonated with the ever-evolving world of fashion.
In this role I steered significant efforts to revamp brand image by leading and directing multidimensional design teams. Also, I assessed, approved, and directed key printing methods, techniques, and application of graphics to ensure optimal productivity. Some of my contributions are: • Oversaw overall branding, printing, and graphic applications for all Debenhams brands including RJR John Rocha, J by Jasper Conran, Mantaray, Hammond & Co., (UN) BIAS, and Maine. • Researched and analysed prevailing fashion/market trends to design and develop various branding graphics including but not limited to logos, illustrations, and vectors as well as textiles and apparel prints.
As a freelance graphic designer, I interfaced and collaborated with multiple Avery Dennison design teams to develop multitude of designs including branding labels, tags, and metal accessories. I utilised comprehensive knowledge to deliver apparel graphics for menswear trends/forecast books by collaborating with Style Right Trend Books. Key Accomplishments: • Coordinated, designed, and developed robust branding projects for HUGO BOSS Green, HUGO BOSS Orange, and Snowboard Brand Wed'ze. • Built and nurtured strong professional networks with multinational manufacturer and distributor Avery Dennison.
In this previous role, I rendered expertise to research, design, and develop branding/logos, labelling, packaging, illustrations, and apparel prints. Moreover I oversaw complete design process and ensured all critical dates for relevant product areas. I also managed and assured quality standards for all the prints and approved strike-off production by travelling to on-site production venues in Sri Lanka and Turkey. Major Achievements: • Travelled to Sri Lanka and Turkey for sample development procedures alongside London, Paris, New York, Los Angeles, Milan, Berlin, and Tokyo to research markets and accumulate diversified patterns in new designs. • Led and developed numerous best-selling T-shirt’s and clothing prints and got featured on the catalogue.
During this tenure I reported directly to Head of Design and Managing Director. I maintained overall PDM uploading artwork images and print design. Also I attended and participated in seasonal trade fairs and graphic arts exhibitions to conceive new ideas, inspiration, and vision. Furthermore I created, compiled, and presented mood boards to visually highlight and brief seasonal trends and concepts. I also collaborated and consulted with fashion designers to launch seasonal colour palette. I developed various colour ways for salesmen samples and production to ensure consistency and sustainability of the brand. My contributions are: • Rebranded and transformed complete Sonneti brand into SC51 by spearheading and streamlining all designing/branding aspects including collections, POS, showrooms displays, and brochures. • Featured optimal layout and development of each collection of the intranet Swatch Book and Look Book. • Leveraged extensive expertise to design and deliver appealing visual/branding graphics that include but not limited to look-books, illustration, apparel prints, labelling, 3D and internet based POS and logos. • Led and managed freelance graphic designers and presented/hosted sales agents, MD, design director, and designers at seasonal range launch.
REPLAY, FASHION BOX INDUSTRIES Spa, ITALY Brands: REPLAY, E-PLAY, COCA-COLA Ware. Graphic Designer for the E-play Men's & Women's Apparel & Accessories collections. Reporting directly to the Creative Director. Researched and designed the graphics, new prints and patterns for garments and fabric. Design and development of catalogs, look-books, invitations, labeling. Art direction for fashion shows, staging for presentations, trade-shows (i.e. Pitti Imagine, Uomo & Milano Collezioni) and advertising campaigns (published in magazines as I.D. & VOGUE Italia). Undertook E-Play stores image development. June 2000 – JANUARY 2001 Replay Style/Fashion Department Graphic Designer for the Replay Women's Apparel & Accessories collections. Worked in the Graphic Dept. and reported to the Replay Style/Fashion Dept. Researched and designed the graphics, new prints and patterns for garments and fabric. Designed and developed the branding for the catalogues, look-books and company event invitations. Undertook Replay stores image development.