My love of influencing decisions through data analytics has brought me to Paris, where I am boosting my knowledge in leadership, AI, and marketing strategies. Coming from a small tropical country, Panama, my multicultural experience helped me grow into a skilled marketer, designer, video creator, and advertiser with a diverse background in media, technology and business development. Earned certifications in Inbound Methodology and Social Media Analytics. Professional use of: Hubspot Adobe Illustrator, Photoshop, Lightroom, Premiere Pro Social Media Management Platforms Microsoft Word, Excel, PowerPoint
• I managed client’s digital performance. • Created, edited, and enhanced their social media accounts to generate awareness and profits, used of online marketing efforts and E-Commerce websites. • Studied the market to determine optimal pricing of goods and services to capitalize on emerging opportunities. • Strategized KPIs for personalized needs and goals. • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks to increase new leads and buyers. • Created solution-base execution plans to achieve business goals based on Google Analytics and internal reporting data for future campaigns. • Supervised, and motivated staff members to achieve teamwork, promote high productivity, meet deadlines, and respect budgets.
I am a Digital Marketing freelancer I create content for Digital Media Manage Online Website and E-Commerce CRM Photograph, Film making and Graphic Design
• Edited and recorded short web series. • I assisted with the camera, lights, audio, sounds and logistics on documentaries. • Created production strategies during production stages.
I created marketing strategies and creative media for marketing and internal purposes to be used in new businesses inside the company.
• Worked in the development of internal and external communications, including the creation of branding material and all graphic designs. Strategized, redesigned and updated website UI/UX. • Implemented marketing campaign and managed Social Media accounts. Use of Facebook, Twitter, Instagram, and LinkedIn social media platforms to promote brand and faster public engagement. • Coordinated events and publicity with CEMEX Global and regional offices.