I'm a Merchandising & Buying Director with a solid international professional experience (in Italy, in Paris, France and in New York, US), with a specific knowledge of foreign markets and with also a background in product development, which I gained working for important brands in the "Luxury" and "Alternative to Luxury" segments. For over 20 years I've been supporting Multinationals, SMEs and Start Ups in the Fashion and Luxury goods sector for the development of corporate business, overseeing Collection & Retail Merchandising/Buying and Brand management. I have a strategic vision aimed at optimizing costs, profitability, and image consistency, therefore: • I implement and optimize Merchandising processes, as well as operational and strategic ones. • I rationalize the collection structure, ensuring the maximum efficiency. • I optimize the Buying team, as well as purchasing strategies and processes. • I cooperate with several corporate functions to optimize commercial strategies (Design, Communication, Visual, Operations). • I optimize the sales team performances with an accurate training on the product.
I consulted for a Chinese owned start up brand positioned in the Luxury market. I provided a round consultancy on Brand strategy, positioning, merchandising, sales and PR working very closely with Design and Press office.
I was contacted by some ex collegues to build a Merchandising function I worked very closed to the owner both in the collection development analizing the trends and on the buying for the store. It was the very only omnichanel company I worked for since all stores were connected to the Ecommerce making it a different and interesting experience
I was contacted for a temporary project to reposition the brand The goal was to rationalise the first line and to relaunch the second line as well as managing more professionally the stores and build the Merchandising function
I was contacted in a phase of reorganization and rebranding of the company I contributed to the rebranding hiring a new designer as a free lance and working very closely to PR for the strategy and with an external ecommerce company to rebuild the website. I reorganized the Merchandising function both Collection and Retail for Full price stores and Outlet.
I was contacted for teh position of Head of Buiyng to organize a more rational, managerial buying process withing the company The result has been a notable improvement in the sales.
I worked for Christian Dior as Merchandising Director for WRTW. I was contacted by the LVMH to build the function of both Collection and Retail Merchandising that was not existing in the company at that time. I build the function, reorganized the team, introduced a more professional way of working I also contributed to the Collection development with the mission of repositioning the brand from Logo to New Look
I was part of the very firts team of Merchandising that built the function in Gucci I worked with Tom Ford as well as with Frida Giannini contributing to the repositioning of the brand
I worked in the Italian office of the Gap as a product merchandiser developing part of the collection to produce in Italy and liasing with Design team, Merchant, factories in Italy
Role of assistant in a New York showroom: I had to manage the Wholesale market for several Italian brands (such as Brunello Cucinelli, Incotex, Agnona, Versace Jeans Couture, Versus, D&G). Activities I conducted: samples reception and showroom organization (display and appointment diary), sales support, orders entry into system, managing relationships with Italian companies about collections arrival and planning, collection training, payment terms, orders delivery and returns.