Purpose driven CEO, a game changer, committed to delivering results through the development and execution of a clear and inspiring strategy. Achieving acceleration together with the team and strategic partnerships, while maintaining a constructive dialogue with key stakeholders. Proven track record in leading multiple successful digital transformations, building effective and inclusive teams and experienced in M&A. Seeking a challenging leadership role to drive sustainable growth, preferably within Retail, Consumer Packaged Goods or Durables, with an international scope.
Member of the Board of Directors; responsible for Buying, Merchandising, Marketing, Loyalty and Monetization. Coordinated the new strategic vision for Jumbo, overseeing the re-positioning process and implementation plan. Including a strategy on product, price, promotions, marketing, sponsoring and sustainability. Formulated an Omni channel vision incorporating Marketing, Personalisation, Loyalty, and E-commerce, while leading the teams digital transformation, enhancing new capabilities, implementing a tech stack and building up in-house functionalities. Transformed separate commercial teams into one cohesive interdisciplinary team, improving cooperation, growth, sustainability, innovation and time to market. Established an European Buying Alliance; transforming sourcing with dedicated partnerships and driving sustainability and the protein transition. Led the initiative to set up Jumbo Retail Media, a new and substantial source of revenue in combination with attractive and personalized customer content.
Scope Netherlands, Belgium, Greece, Czech Republic, Romania, Serbia, Indonesia. Orchestrated and expedited the digital transformation across European Brands in a new role, leveraging insights and scaling innovative initiatives to drive change. Fostered strategic collaborations with leading Tech Firms, fortifying partnerships to elevate digital capabilities. Formulated and executed the European Digital & Tech strategy, collaborating seamlessly with IT and European Brands to develop and implement strategic game plans. Designed the European E-commerce and monetization strategy, managing the successful rollout of scalable solutions for sustainable growth. Established the European Data & Analytics strategy, implementing a robust platform and governance structure to ensure effective utilization of data-driven insights. Initiated the creation of a Digital Marketing and Loyalty blueprint, elevating customer engagement and fostering business growth. Successfully implemented for the launch across multiple European brands. Leading the implementing of best in class merchandising way of working as the new standard across the European Brands, supported by an AI based tooling to make better and more automated decisions in assortment, pricing and promotions.
An Ahold Delhaize Subsidiary. Led the successful strategic repositioning of Gall & Gall, with the initiative’ Everyone an Expert’; including training, new merchandising and presentation strategy, an AI based ‘tasting profiles test’, new visual identity and marketing and store format. Realized the digital transformation towards an omni channel, customer-centric and agile operational model. A 360 degree view of the customer, the roll out of a new omni channel cash register, a new tech stack for E-commerce, Customer Service, Marketing and Loyalty. Building a profitable online business, on top of a solid growth fundament of 600 brick & mortar stores. And creating alignment and commitment with the Franchisee Organization on online sales and digitalization. Recipient of the 'Best Specialty Store in Food & Drinks' award of the Netherlands. Chair of VDN, the Dutch branch organization for Drinks retail. Member of STIVA, the Dutch branch organization for responsible alcohol. In both functions actively driving industry advancements and implementing measures to prevent sales to minors and minimize alcohol abuse, managing key stakeholders; NGO’s and Dutch Government. Co-created the ‘National Prevention Deal’, as the industry representative, working collaboratively with the Minister of Health to institute impactful preventive measures to reduce excessive drinking,