Verónica Prato Peraza

Fashion Designer, Brand Manager Specialist

Multi-skilled, passionate and detailed oriented professional with diverse experience in design, luxury and retail. A fast learner and proactive team player ready for service. Bold, curious and always up for the next challenge. Multilingual and knowledgeable digital native. My professional experience covers the following range of endeavors: - Luxury Customer experience Sales advice Fidelization Visual merchandising design - Design Editorial and graphic design - Fashion Production and management Planning (runway shows, events) Research - Communications Writing & interviews Social media - Management Hiring and HR Talent development Team management while remaining a team player ESPAÑOL - Experiencia en diferentes áreas del retail, partiendo desde el diseño, producción, control de calidad, gestión de comunicación, venta, comercialización. - Enfoque en research, redacción, edición editorial e informativa. - Aplicación de conocimientos varios para la innovación de diferentes áreas. - Management de equipos: encargada de organización, formación, acompañamiento y desarrollo profesional de colaboradores.

Previous Brands
Champion Spirit
Decathlon Chile
Work Experience
Brand & Product Manager
Feb ‘22 - Jul ‘23
Champion Spirit

- In charge of rebranding the company's image. - Creation of brand book. - In charge of brand management for partnerships, installations, activations, and events. (Le Bon Marché, Galeries Lafayatte, Manor Gèneve, Cheval Blanc, Mandarin Oriental, among others.) - In charge of negotiations and exchanges with potential partners, customers, collaborations, etc. - In charge of VM, photoshoots, editorial releases.

Chef de Projet Boutique
Jun ‘21 - Feb ‘22
Champion Spirit

- Opening of pop-up store at Le Bon Marché, Beaugrenelle and Publicis Drugstore. - Collaboration development for Hublot.

Chief Brand Officer
Jan ‘21 - Now

- Conception of graphic chart and visual identity. - Social media image development. - Website design and development. - Content creator for different media.

Freelance Creative
Nov ‘18 - Now
Self employed

Team Leader/co-manager
Nov ‘17 - Nov ‘19
Decathlon Chile

Team Leader - Opening of first store in Chile. - Hiring and training of teams. - Network development. - In charge of fitness brand in Chile. - Fitness brand VM.

Content Writer
Mar ‘17 - Jan ‘17

Sales Advisor
Nov ‘15 - Oct ‘17

Sales Assistant
Mar ‘15 - Nov ‘15

English - Native
French - Fluent
Spanish - Native
Portuguese - Work Proficiency
Italian - Basic
Education & Training
École des sciences de la gestion (ESG UQAM)
‘13 - ‘13
Fashion Design
UQAM | Université du Québec à Montréal
‘10 - ‘11
Exchange program in Fashion Design and Management
Universidad del Pacífico (CL)
‘08 - ‘12
Diseño de Vestuario y Textil
Paris, France