Ayda Safaralipour
Dynamic and detail-oriented fashion professional with a strong product design, development, and management background within the apparel industry. Currently pursuing an MA in Fashion Marketing at NTU, I bring hands-on experience managing product lifecycles, from concept and tech pack creation to final delivery. Skilled in Adobe Creative Suite, Microsoft Office, and digital tools used across design and production workflows. Proven ability to bridge creative and commercial goals, focusing on delivering high-quality, customer-focused fashion products in fast-paced environments. Strong understanding of KPIs and performance metrics to track efficiency and impact.
Plan, create, and schedule engaging social media content, incorporating shooting and videography, to reflect the brand's voice and highlight seasonal promotions. Promote the brand's identity by increasing online visibility and engagement through strategic content planning. Collaborate closely with the founders to translate their vision into compelling visuals and storytelling that attract target audiences. Monitor analytics and KPIs (engagement, reach, conversion) to optimize content performance and identify growth opportunities.
Developed multi-channel content strategies for B2B and B2C clients, aligning visual assets with seasonal product launches. Designed marketing visuals and assisted in digital campaign planning for key accounts such as LC Waikiki and Mavi Jeans. Supported product presentation planning and storytelling across social and commercial channels. Tracked digital KPIs such as engagement rates and campaign ROI to guide marketing decisions.
Managed product lifecycle from development to delivery, ensuring alignment with seasonal calendars and quality standards. Coordinated between design, production, and suppliers to meet merchandising and stock requirements. Built and maintained strong client relationships, managing custom orders and communications. Hosted production orders for external brands and developed high-quality garments, including Rami Kadi's first ready-to-wear collection. Monitored key production KPIs such as delivery timelines, quality benchmarks, and order fulfillment rates.
Designed seasonal and bespoke lines tailored to client needs, combining trend insights with brand identity. Created tech packs, mood boards, and fabric boards to guide the production and buying process. Liaised with sampling and production teams to ensure timely delivery and quality control. Contributed to the brand's visual and merchandising direction through styling input and concept development.
Conducted market research for fabrics and gained practical experience with various fabric types. Gained practical experience in printing, embroidery, and stone attaching. Developed skills in garment construction, pattern grading, and tech pack creation, contributing to high-quality final products.
I had the pleasure of working with Ayda Safar Alipour during her role as Senior Production Manager at Nersi Fashion House. She consistently demonstrated exceptional professionalism, responsibility, and dedication. Ayda is a hardworking and reliable team member who not only delivers results but also inspires those around her with her positive attitude and commitment to excellence. I strongly recommend Ayda to any organization looking for a talented, responsible, and driven professional. She will be an asset wherever she goes.