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Sharanjita Narayana Rao

MSc International Luxury and Brand Management
Previous Brands
AB InBev
Rennes School of Business
Renault Group
Tata Motors
Work Experience
Rewards Intern
Jun ‘23 - Sep ‘23
AB InBev

• Orchestrated comprehensive research, meticulously curating and managing data to optimize sophisticated reporting processes and maintained spreadsheets for reporting, showcasing acute attention to detail and analytical prowess. • Facilitated seamless collaboration with cross-functional teams, actively contributing to ideation and implementation of innovative solutions for multifaceted challenges, fostering a dynamic and inventive environment. • Played a pivotal role in supporting senior management, executing transformative initiatives that elevated employee confidence, demonstrating strategic acumen and impactful leadership. • Collaborated with Local Rewards Leads to tailor rewards and recognition initiatives for diverse employee needs. • Developed creative demo videos and shared relevant websites to benefit employees.

Researcher
Jan ‘23 - May ‘23
Rennes School of Business

Impact of technology on tourism industry - • Deeply specialised by using the Grounded Theory Approach to highlight how technology is revolutionising the travel industry. Adept in gathering complex insights, building large-scale frameworks naturally, and methodically examining a variety of data sources. • Grounded theory approach unmatched, exceptional at gathering and interpreting data in the travel industry. Applying a prudent data-driven methodology to identify patterns and make a substantial contribution to a comprehensive comprehension of technology's complex function in the sector. • Skilled at directing an intricate investigation of technology's interaction with tourism. Looking into important aspects such as virtual reality tours, internet booking, and mobile applications to discover game-changing effects and provide priceless insights to the industry. • Motivated by a resolute dedication to understanding the complex effects of technology on travel. Proactively involving stakeholders to discover fundamental variables influencing the industry's evolutionary path in the digital era.

Marketing Officer
May ‘22 - Jul ‘22
Renault Group

• Designed and oversaw large-scale strategic marketing campaigns that increased market share and brand awareness. Designed and carried out creative advertising strategies that regularly outperformed performance targets. • Useful analytical abilities were put to use evaluating customer behaviour, market trends, and the success of campaigns. targeted and effective marketing campaigns were produced by utilising analytics to optimise marketing strategies. • Effectively worked with interdisciplinary groups to match marketing plans with broader company objectives. enabled the smooth execution of campaigns and projects by fostering a dynamic and collaborative work environment. • Shaped and improved the brand image in a crucial way. Strong and positive brand identity was achieved by implementing compelling and creative branding methods that connected with a wide range of audiences. • Demonstrated agility and adaptability to thrive in the fast-paced automotive sector. Sensitively addressed changes in the market, new trends, and competitive environments remained cutting-edge and effective.

Sales Associate
Oct ‘20 - Dec ‘21
Tata Motors

•Proven ability to engage customers, understand their needs, and guide them through the sales process, resulting in increased customer satisfaction. •Demonstrated in-depth knowledge of various features and pricing, effectively communicating to potential buyers. •Adept at negotiating deals to ensure customer satisfaction while maximizing sales revenue, showcasing strong communication and problem-solving abilities. •Established and maintained positive customer relationships through effective follow-up, addressing inquiries, and post-purchase support, contributing to a high rate of repeat business. •Kept abreast of industry trends, competitor offerings, and market updates, leveraging this knowledge to provide informed recommendations and maintain a competitive edge in the sales sector.

Languages
English
French
Hindi
Education & Training
Rennes School of Business
‘22 - ‘23
Masters in International Luxury and Brand Management
Jain (Deemed-to-be University)
‘17 - ‘20
Bachelors of Business Administration
France