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Hitika Bhan

Copywriter
Portfolio website
About

I'm an award-winning copywriter with 5+ years of experience in the oh-so-fancy world of luxury. My bio? A cocktail of a person with a background in technology holding a master's degree in Creative Advertising. Phew.

Previous Brands
Merkley + Partners
The Workshop
The Side Show
EssilorLuxottica
Havas Media Group
ZN Consulting
RankWatch Inc.
RNF Technologies
Work Experience
Senior Copywriter
Apr ‘25 -
Merkley + Partners

Brands: → Mercedes-Benz → AMG

Mentor
Jul ‘21 - Oct ‘21
The Workshop

→ Mentored a team to answer creative briefs that would help build their portfolios.

Copywriter
May ‘21 - Dec ‘21
The Side Show

→ Create engaging social media posts to help drive submissions to the award show → Create UX content to help amplify TSS' online presence

Copywriter
Nov ‘20 - Feb ‘24
EssilorLuxottica

Brands: → Alain Mikli → Costa Del Mar → Native Eyewear → Oliver Peoples → Persol → Sunglass Hut (for Armani Exchange, Arnette, Brunello Cucinelli, Burberry, Bvlgari, Celine, Chanel, Dior, Dolce&Gabbana, Emporio Armani, Fendi, Ferrari, Giorgio Armani, Jimmy Choo, Loewe, Michael Kors, Miu Miu, Oakley, Oliver Peoples, Persol, Polo Ralph Lauren, Prada, Ray-Ban, Swarovski, Tiffany & Co., Tory Burch, Valentino, Versace, Vogue Eyewear) → Vogue Eyewear Channels/Platforms: → UX writing → Email marketing → Product descriptions → Social media (organic) → Branded in-store content → Paid media Markets: → North America → Asia → Europe → Australia/New Zealand Tools: → Figma → Smartling → JIRA → Confluence → ClickUp → Asana → InVision → Basecamp

Creative Copywriter
Nov ‘20 - Feb ‘24
EssilorLuxottica

Copywriter
Sep ‘19 - Oct ‘20
Havas Media Group

• Automobili Lamborghini → Social media + Ad campaigns

Digital Marketing & Communication Intern
May ‘19 - Jul ‘19
ZN Consulting

→ Copywriter on Eurovision Debate 2019

Senior Account Manager
May ‘17 - Feb ‘18
RankWatch Inc.

Account Manager
Nov ‘16 - May ‘17
RankWatch Inc.

Project Manager
Jun ‘15 - Nov ‘16
RNF Technologies

Languages
Hindi - Native
Italian - Basic
English - Native
Education & Training
Harrisburg University of Science & Technology
‘24 - ‘26
Masters
Human-Centered Interaction Design
NABA Milan
‘18 - ‘19
Masters
Creative Advertising
Delhi Technological University
‘11 - ‘15
Bachelors of Technology
Information Technology
New York, NY, USA