Hardeep Virdi
Entrepreneurial and commercially focused Store Manager with 5+ years in premium retail, specialising in delivering sales growth, operational efficiency, and customer-first experiences. Skilled in building and leading high-performing teams, developing store procedures that drive scalability, and executing brand activations that exceed sales and KPI targets. Proven record of boosting profitability through data-driven sales strategies, stock optimisation, and compelling visual merchandising. Adept at coaching diverse teams, resolving customer challenges, and ensuring compliance with cash handling, health & safety, and loss prevention standards.
Samsung | Galaxy Experience Space @ Outernet, London | Pop-Up - Recruited and led 40+ brand promoters and 3 assistant managers, delivering sales, KPI, and NPS targets during a high-profile flagship pop-up. - Designed cost-effective rotas and performance-linked targets, ensuring balanced coverage and sales accountability. - Fostered a high-performance culture where 100% of staff achieved full bonus criteria. - Acted as key liaison across design, events, HQ, and promotional teams, ensuring brand-aligned delivery.
Dweet | Selfridges, Oxford Street, London - Delivered immersive activations for global brands (Nike, Jacquemus, Valentino, On, Represent, Pull & Bear), increasing engagement and sales performance. - Coordinated press days, influencer management, and promotional events, ensuring seamless execution in a high-traffic luxury environment. - Managed 90+ staff during peak trading, optimising scheduling, coaching, and issue resolution to achieve the highest-rated trading period in company history.
Offspring | Selfridges, Oxford Street, London - Exceeded revenue targets by 17%, generating £30–45K daily sales and £120K+ during launches. - Led a 30-member team, transforming concession into the #1 sales/KPI performer nationwide. - Partnered with global footwear brands on stock flow, VM execution, and launch campaigns, tailoring activations to customer demand. - Managed rota and payroll budgets while embedding a competitive but collaborative sales culture.
Samsung | Experience Store, London | Opened brand new store - Designed and rolled out onboarding & development programmes for 40+ staff, improving productivity and role-readiness by 64%. - Created SOPs for VM, stock, and campaign execution, boosting efficiency and compliance. - Contributed to achieving a Top 3 ranking nationally for KPIs and customer experience.
Samsung | SamsungKX, Kings Cross, London | European Flagship - Surpassed sales targets by 25% MoM, driving revenue through consultative sales and tech demos. - Delivered 100+ flagship experiences for VIPs and executive groups, enhancing brand loyalty. - Coached a team of 30, embedding customer-first service standards.