A German Digital Copywriter with a background in fashion and creative, engaging copywriting · skilled in producing creative, engaging German copy content in all media · long term experience in translating online fashion content from English into German · paying particular attention to social media, landing pages, mobile sites and emails · long term experience in using CMS, CSS systems, a working knowledge of HTML · skilled in managing various translations of online sites; working cross-functional · expertise in managing, proofreading, updating content according to a tone of voice · experienced in SEO content creation and digital email marketing communications · owner and creator of the online jewellery selling platform: https://sonjasgems.com
https://www.tomjoule.de/ -writing and rewriting creative, product and service (UI copy) content for the online platform -compose German SEO copy and articles -ownership of German content and I represent the voice of the German customer -compose the German marketing plan for the following seasons -ownership of the German social media content
- writing and rewriting creative, product and service (UI copy) content for the new online platform -ownership of German content and I represent the voice of the German customer -regulating, checking any relevant size, fit and care information fed from the buyers to maximize customers' ease of selection and shopping on the site -initiated and created a Charles Tyrwhitt Tone of Voice for all markets (UK, DE, US, AUS) -proposed and created a workflow plan for the German copywriting process -testing content online and mobile site and improving work product by others
- main contact between team UK and team DE; support of training for German SEM team -management and delivery of regular German content updates on the ASOS webpages and Apps according to the ASOS tone of voice guidelines and tight deadlines into an Oracle CSM system -site analysis, tracking and reporting -reading, analysing and presenting website performance information to the German team in Berlin
- translation and management of German copy content updates on the German Travall.de webpage according to tight deadlines (including product-, service-copy and SEO requirements)
- management and delivery of regular German content updates on the German Thomas Cook webpage according to tight deadlines (including product-, service-copy and SEO requirements) -initiation and creation of a unique Thomas Cook voice, development of a style guide in copywriting -building landing pages & designs via HTML -loading imagery, products and promotions via TC in-house content management system -utilised content management system for content updates on the Thomas Cook website
- writing German product copy for fashion catalogues, adverts, mini booklets, look books and promotions, as well as online newsletters, service pages and creative mini booklets -initiated and led regular meetings with US Merchants and the UK creative team to discuss footwear (new season, layout, the German market, etc.) to protect critical deadlines -maintained continuing professional development (CPD) to keep in tune with market trends -gained diploma in footwear and textiles through Open University course