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Julien Sepheriades

Creative Strategy Director | Product & Brand Innovation
About

With extensive experience leading global merchandising, retail and store operations for global luxury brands, I specialise in delivering exceptional client experiences and driving sales in fast-paced environments. Excel a transitioning brands through change. Fluent in French, English, Japanese, and Italian, I adapt seamlessly to diverse teams and bring lateral thinking from hospitality, lifestyle and cultural industries.

Previous Brands
Alcara
PradaGroup
Saint Laurent
TOM FORD
Valentino
Work Experience
Brand & Product Strategist
Jan ‘21 - Now
Self employed

Provide strategic and creative advisory for leaders in luxury, lifestyle and hospitality: foundational brand strategies, conception and direction of products and retail experiences, advisory on high-impact collaborations Clients : Ritz Paris, Victoria Beckham, IMG, Ducasse Paris, Iwa Saké...

Founder
Jan ‘16 - Dec ‘21
Alcara

Founder of a sustainable high end lifestyle brand sold online, designed in Europe and made from locally sourced innovative materials in Japan

Director of merchandising
Aug ‘14 - Dec ‘15
TOM FORD

Lead the WRTW working closely with Tom Ford from development of collections to execution of product strategy and store experience on global markets. > spearheaded the restructuring of the department to drive increased profitability, and elevate the brand’s global perception through strategically aligned product launches, new stores openings and impactful client experiences

Director of Retail & Merchandising
May ‘13 - Aug ‘14
Valentino

Managed departments of product merchandising, retail & store operations, VM, store concept & development, e-comm, CRM for 31 stores and a total team of 150 people > orchestrated the repositioning of the brand in the Japanese market by realigning leadership team, expanding retail network, launching new business lines, and delivering high-performing product introductions

Merchandising Manager WRTW
Feb ‘11 - Apr ‘13
PradaGroup

Managed Asian womenswear buying and merchandising teams. Elevated brand positioning by implementing targeted in-store merchandising tactics

Merchandising Manager
Sep ‘07 - Oct ‘10
Saint Laurent

Managed buying and merchandising for all men’s categories, women’s RTW and shoes for the 20 stores network

Languages
Italian - Work Proficiency
Japanese - Fluent
English - Fluent
French - Native
Education & Training
Ieseg
Master Degree
Business
Paris, France