I speak digital & social: X, Facebook, Instagram, LinkedIn, Snapchat, TikTok, YouTube, Threads, Pinterest, Search. You name it – I have in-depth knowledge of current, and new, top digital marketing strategies & social platforms. I am a creative thinker, strategic, data-driven performance marketing lead with 12 years of experience leading multi & omnichannel digital & social channels, creating & implementing a global strategy. ⭐️ 2x Social media following in 6 months. 6x engagement rate, 15x views in 12 months. ⭐️ Hands-on experience in Paid Search, Paid YouTube, Paid Social, and other paid channels ⭐️ Extensive experience developing and executing social media strategies across various platforms. ⭐️ A problem-solving mindset that knows when to leverage data or creatives to improve campaign and long-term performance ⭐️ Managing complex and multi-faceted campaigns with a strategic and adaptable approach I'm passionate about social media both professionally and personally. I constantly create content in my own time to keep my skills up to date and explore new possibilities. Social media, when done right, creates brands of the future.
A highly skilled and experienced Social Media Manager who 2X follower numbers, 6X engagement rate & 15X views in 12 months. Responsible for developing and implementing comprehensive social media strategies across multiple platforms. Holding a pivotal role in elevating brand presence, engaging our audience, and driving business growth through innovative social media initiatives. MAIN RESPONSIBILITIES: ✅Content Strategy Development: Collaborate with the marketing team to develop robust content strategies tailored to each customer segment ensuring alignment with overall brand objectives and messaging. ✅Content Creation: Produce high-quality, engaging content including photos, videos, and written copy. ✅Oversee all aspects of social media management, including content scheduling, community engagement, and customer service across various platforms such as Meta, Twitter, LinkedIn, YouTube, TikTok & more. ✅Brand Advocacy: Cultivate and nurture relationships with influencers, brand ambassadors, and loyal customers to amplify brand advocacy and increase brand awareness. ✅ Campaign Development: Conceptualize and execute social media campaigns and promotions to drive sales and generate excitement around special events and campaigns. ✅Monitor social media analytics and track key performance metrics to measure the effectiveness of campaigns, identify areas for improvement, and provide regular reports to stakeholders. ✅Constantly staying up to date with emerging trends, tools, and best practices in social media marketing to continuously innovate and optimise strategies.
● Increased website sales YOY to date by 67%, with 46% attributed to social media marketing, paid & organic. 21% attributed to SEO & copywriting. ● Paid Instagram campaign results saw an increase of 84% in reach, 77% in impressions, and a 50% increase in website traffic. This saw a 581% increase YOY in sales, 18% increase in conversion rate, 69% increase in website sessions, 241% increase AOV. Budget £3 over 7 days. ● Paid TikTok campaign results saw an increase of 9.67% in views, likes 16.67%, and comments >999%. This resulted in a 7% increase in YOY sales, 2% increase in conversion rate, 12% increase in website sessions & 7% increase in AOV. Spend £3 over 7 days. ● Paid Pinterest campaign with 19,517 gross impressions, achieving a 573% increase in sales attributed to marketing, 143% increase in AOV & 72% increase in website sessions with a daily budget of only £1 over 30 days. ● Paid & organic, to gain on average 100k monthly engaged Pinterest profile views. ● Google Ad campaign, clicks 1.82k, 380k, CPC 13p, CTR 0.48%. Which saw a 35% increase in website sessions, 262% increase in sales, 20% conversion rate increase, 158% AOV increase & 75% order increase. Ad spending total was £243 over 51 days. ● Featured in Meta (Facebook) small business "Good Ideas Deserve to Be Found Campaign”. ● Spoke at a 2020 Meta-hosted marketing event.
● 10 years of experience in creating content for social, comms, PR, product, and marketing. ● Naturally creative with the ability to come up with fresh new ideas to create engaging brand content, including filming, video & voice, and editing. ● Excellent communication and the ability to work across multiple accounts seamlessly and professionally. ● Content planning and scheduling skills using Hootsuite. ● Able to conceptualise and develop strong content strategies, working to increase the visibility & voice of the brand, whilst adhering to company values. ● An experimental approach to creating platform-relevant content, Featured on Buzzfeed and created trending organic content on TikTok. ● Created & edited content for the branded podcast, YouTube, and all social media channels. ● Consistently watching for new emerging social media trends & platforms to see where the under-priced attention is.
● 10 years of experience in managing the Shopify e-commerce platform. Web design, functionality, UX, SEO, branding. ● 10 years B2C & 6 years B2B e-commerce experience. ● 10 years of experience working across 3 marketplaces, with growth seen every year across all channels. ● Proficient in data analysis of web traffic, working with spreadsheets, Google Analytics, Adwords, Meta For Business, and SAAS gathered data. ● Managed e-commerce store that has shipped to 35 countries, proficient in exporting & international trading rules. ● Self-starter & natural entrepreneur ● Certificate in Google Analytics.