I speak digital & social: X, Facebook, Instagram, LinkedIn, Snapchat, TikTok, YouTube, Threads, Pinterest, Search. You name it – I have in-depth knowledge of current, and new, top digital marketing strategies & social platforms. I am a creative thinker, strategic, data-driven performance marketing lead with 12 years of experience leading multi & omnichannel digital & social channels, creating & implementing a global strategy. ⭐️ 2x Social media following in 6 months. 6x engagement rate, 15x views in 12 months. ⭐️ Hands-on experience in Paid Search, Paid YouTube, Paid Social, and other paid channels ⭐️ Extensive experience developing and executing social media strategies across various platforms. ⭐️ A problem-solving mindset that knows when to leverage data or creatives to improve campaign and long-term performance ⭐️ Managing complex and multi-faceted campaigns with a strategic and adaptable approach I'm passionate about social media both professionally and personally. I constantly create content in my own time to keep my skills up to date and explore new possibilities. Social media, when done right, creates brands of the future.
My superpower? Turning cultural moments into scroll-stopping content that connects. From full-funnel social strategy to bold brand storytelling, I lead with creativity — always backed by insight and driven by results. Leading creative direction and content strategy across multiple client portfolios, working closely with design, video, and copy teams to shape concepts, campaign assets, and cross-channel storytelling that delivers impact. Introducing AI-enhanced workflows to supercharge ideation, optimise content performance, and unlock faster, smarter creative delivery — while exploring how AI can augment creative leadership. Passionate about mentoring junior talent, building inclusive team culture, and championing big ideas. I believe bold content starts with empowered creatives — and I’m committed to building teams that reflect that. 💡Key Focus Areas: Creative direction: Concepting, storytelling, and brand voice development Leading strategic social content and campaign delivery Multi-channel growth (TikTok, Instagram, LinkedIn, YouTube & more) AI + creative integration for smarter, faster ideation Client relations, performance reporting, and insight-driven optimisation
Responsible for all owned, earned & paid brand channels and content including image, voice & video, organic social, paid social, PR, corporate comms, community management, brand advocacy, event content strategies influencer/content creator partnerships for all marketing campaigns in the UK & Ireland. Heavily supported EMEA with social media & content strategy implementation, campaigns and global development via training sessions. ✔ Created and led the first global social media and content strategy, maximise social media potential across platforms and formats—driving brand growth, audience engagement and driving business impact. ✔100,000 follower increase & 105 million organic views in 1 year (2024) creating human and shared experiences, whilst exponentially growing the brand & SOV. ✔Executed the 1st multi-country campaign in EMEA exceeding 4.1 million organic impressions, 203 sales leads & 7% increase in sales in 8 weeks. The campaign will be executed globally in 2025. ✔Built a state-of-the-art content studio and designed a vertical-first video strategy, setting new industry standards for content – image, voice & video. Establishing WAGO as a leader in modern communication & digital content. ✔Led & mentored global teams, where I have driven collaborative efforts across departments, managing creative agencies, influencers & content creators. Delivered social creative workshops with the global creative, marketing & leadership teams to define social content. ✔12 year’s experience planning & executing paid social media strategies across 7 social platforms & multiple customer segments, using data to drive growth & reduce costs - Average META CPC is 5p with 6.58% CTR.
I have 8 years window dressing and visual merchandising experience from working with luxury retailers, high street chains, home lifestyle brands and interior design companies. I can design eye catching window and visual merchandising displays that will get you noticed, whilst be cost effective and designed with sustainability in mind. Present client's include Sanderson, BMW, Triumph.
• Senior area display assistant covering the Birmingham area, lead for all highest turnover stores outside of London. • Involved in the launch of a new in-store VM trial which saw an increase in sales and AOV. • Presented new season displays at head office to area managers communicating how fashion trends & social media had influenced the new display designs.
Built and led the end-to-end social media, content and digital marketing strategy for Ada’s Attic Vintage, driving brand growth, engagement and revenue across organic social, paid social, PR, influencer partnerships & community management. Managed all owned, earned & paid brand channels, executing editorial, image, voice and video strategies while leading international expansion into 35 countries through multi-platform campaigns, content innovation and audience development. ✔ Featured in META’s "Good Ideas Deserve to Be Found Campaign” My business was 1 of 6 chosen for growing a highly engaged audience on Instagram & Facebook. ✔ Led paid campaigns on Instagram, Pinterest, TikTok & oversaw all forms of agency paid advertising. ✔ Grew an email database to 100,000 engaged customers, Average CTOR 31.3% & CVR 4.1% ✔ Led influencer & content creator program ensuring alignment with brand goals, creating campaign specific content that drove audience interaction. ✔ Spoke at a META marketing roundtable at the Conservative party conference in 2022 on how traditional commerce, retail & food, can use social media to increase footfall & business revenue.
✔ 10 years of experience executing organic social media and content strategies across eight platforms, including growing a 100K+ engaged Pinterest community. ✔ Led the strategy, creation and distribution of organic & paid content across social (stills & motion), web, email, site, POS, OOH, print and digital billboards. Won “Best Small Business” BT Campaign 2022.• ✔ Early adopter of emerging social platforms, including being among the first users of Musical.ly (now TikTok) ✔Created multi-format content for social, PR, comms, and marketing, including image, video, and voice, to enhance brand storytelling and audience engagement. Work has been featured in Buzzfeed, showcasing creative impact. ✔ Designed and executed a social-first vertical video strategy, leveraging live-streaming on Instagram, YouTube and TikTok to drive traffic to long-form content across multiple platforms. This strategy boosted brand visibility, strengthened audience engagement and cultivated a loyal community through interactive weekly “drops” driving a 28.3% sales increase when “live”. ✔ Spoke at a 2020 Meta-hosted marketing event about how small businesses can create social media content that grows engaged communities which drive business results.
✔ Managed Shopify e-commerce platform for 10 years, overseeing web design, functionality, UX, SEO, branding & P&L. Conversion rate was in the top 20% of UK Shopify stores in 2021-2022. ✔ Operated across 3 marketplaces for a decade, achieving an average of 15% annual growth on all channels. ✔ An entrepreneur who transformed a £20 investment into a five-figure business, which I sold in 2022.
Visual Merchandiser for Womenswear in Ted Bakers largest store in the Midlands. Provided support to management by inspiring and motivating sales team to hit and succeed sales target, through great VM standards and proactive attitude. Went above and beyond my role and used my creative skills and knowledge of the Ted Baker Brand to assist the head visual merchandiser when creating new displays. Face to face customer service role providing attention to detail and a friendly and professional service. Proven ability to work on my own initiative whilst being a valued team member offering support to colleagues whenever possible.
Published work ● Italian Vogue Online November 2012 ● Online Stylist for Topshop December 2011 – Jan 2012 ● Kooga Rugby online stylist March - November 2011 ● Short fashion film for Spearhead Apparel December 2011 ● FaceOn Magazine, April 2011 ● Lebara ad campaign, June 2010
Front facing customer service role where I welcomed and connected with every customer. I listened to each individual customer needs and offered styling advice, whilst up-selling to achieve sales targets Responsible for maintaining standards throughout to create a pleasant experience. Worked as a team to ensure all daily tasks were completed to a high standard. Involved in taking deliveries of various sizes and complexity, making sure all stock was correct and received when needed, completing relevant admin and paperwork. Proven teamwork skills whilst still being able to work individually.
Involved in launch of new season collection, which was showcased via a catwalk in their Flagship store in London. I worked closely with Hair and Make-up to ensure style consistency. Helped the dressers on the night of the show to ensure all styling was correct and worn with correct accessories. Proven in-depth brand exposure, attention to detail and strong communication skills.
Helped organize London Fashion Week. Involved in sending out invitations to designers. Ordered and watched stock levels for backstage, e.g. food, drinks, chairs, rails. Solely responsible for making sure all admin work was carried out on this side so we knew how much was spent when and where. Involved in designing flyers to promote The Doll and LFW. Proven admin and financial skills whilst still using creative skill to overcome problems. Strong team player.